Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.



Noted Jun. 20, 2013 by Armin

Industry / Technology Tags /

MailChimp Logo, Before and After

About: (Est. 2001) “MailChimp supports more than 3 million subscribers worldwide, sending 5 billion messages per month. MailChimp is designed for the do-it-yourself power user — someone looking for all of the power of an enterprise application, but built for anyone to use.”

Design by: Jessica Hische.

Ed.’s Notes: Fantastic evolution that maintains the character of the original with enhanced performance. Bigger view below (or after the jump) and be sure to check the link below to get insight into all the subtle changes made.

Relevant links: Jessica Hische case study.

Select quote: “Overall the weight was lightened, the vector drawing improved, and letterforms were revised for legibility, especially at small sizes. The end result is something new and fresh, more refined but just as playful.”

MailChimp Logo



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