Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

MailChimp

Noted Jun. 20, 2013 by Armin

Industry / Technology Tags /

MailChimp Logo, Before and After

About: (Est. 2001) “MailChimp supports more than 3 million subscribers worldwide, sending 5 billion messages per month. MailChimp is designed for the do-it-yourself power user — someone looking for all of the power of an enterprise application, but built for anyone to use.”

Design by: Jessica Hische.

Ed.’s Notes: Fantastic evolution that maintains the character of the original with enhanced performance. Bigger view below (or after the jump) and be sure to check the link below to get insight into all the subtle changes made.

Relevant links: Jessica Hische case study.

Select quote: “Overall the weight was lightened, the vector drawing improved, and letterforms were revised for legibility, especially at small sizes. The end result is something new and fresh, more refined but just as playful.”

MailChimp Logo

 

Comments


Share ›

Spotted Around the web

New Logo for Avanti West Coast

New Logo for Avanti West Coast
Spotted Dec. 12, 2019

Pinned Recent, Big Stories


Curated That Good Hand-drawn Feel