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McDonald’s Spells it Out

McDonald's Spells it Out

Linked Feb. 4, 2020 by Armin

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A new campaign by Leo Burnett for McDonald’s in the UK uses only its sandwich ingredients set in Helvetica as the ad. Some might recognize this as David Schwen’s Type Sandwiches from 2011 — you’ll be relieved to know he was involved and not just ripped off. Visit link

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