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This is a very old entry — images are small, formatting is off.

 

Mike and Ike

Noted Jun. 17, 2013 by Armin

Industry / Consumer products Tags /

Mike and Ike Logo, Before and After

About: (Est. 1940) “Mike and Ike is a brand of fruit-flavored candies by the company Just Born, Inc.. Mike and Ike are oblong, fruit-flavored, chewy candies that come in several colors and varieties including: cherry, orange, lime, lemon and strawberry. In April 2012, the company announced a new ad campaign based on the premise that the characters of Mike and Ike are “splitting up” due to “creative differences”; boxes of the candy will show one or the other name scratched out. The development is intended to capture the interest of younger consumers. In 2013 the company announced Mike and Ike would reunite. In addition to a redesigned logo, the media campaign will also feature a movie style trailer which will appear in national cable TV commercials in June of 2013.” (Source: Wikipedia)

Ed.’s Notes: I wish they hadn’t gone with the futuristic look. It’s a great story line and trailer set-up is fun but the packaging is just too candy-aisle-generic. More images and the Hollywood-style trailer below (or after the jump).

Relevant links: The Shelby Report story.

Select quote: “Last year candy legends Mike and Ike split up because they couldn’t agree on new flavors, colors and packaging for MIKE AND IKE candy. You may have heard the story. If not, watch this short video to see what happened and why they are back together (below). The duo has had quite a year.”

Mike and Ike

Mike and Ike

Mike and Ike

Mike and Ike

Thanks to Dennis Samson for the tip.

 

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