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New Limited Edition Packaging for the 5th King of Bhutan by VBAT

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Noted Jul. 22, 2016 by Armin

Industry / Politics Tags /

About

“In celebration of the 60th birthday of the father of His Majesty, the 5th King of Bhutan, came the request to create something unique and exquisite. A gift that would graciously symbolize the 34-year-reign of his father the 4th King - a visionary who brought wealth and happiness to his country and people. In Bhutanese folklore this was foretold almost 300 years ago through the Raven Prophecy. The gift, a very special gold plated bottle of whisky, would be officially presented by the 5th King to his father on his birthday. An additional 3,000 bottles are specially reserved for VIPs visiting the Bhutanese Royal Family, such as Royal Families from other countries, Presidents and other notable dignitaries.”

Design by

VBAT (Amsterdam)

Related links

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Relevant quote
The shape of The Raven Crown provides the central inspiration for the bottle profile. As such the bottle needed to be hand blown in a specially made oval mold and engraved piece by piece. The black wax seal on the top bears the Raven in its embossing. Under the wax seal sit 2 ribbons – the yellow ribbon symbolizing the Bhutan Royal color and the orange ribbon representing the countries national color. On the label the Raven returns above the Prophecy wordmark flanked by golden detailing from the countries cultural and spiritual heritage. The endless knot signs off the label symbolizing eternal happiness. The 4 embossed skulls stand for the deities that protect the bearer of the crown and also protect the drinker of the 18 year old whisky from evil. Only 1 bottle was produced with a special gold patina.

VBAT provided text

Images (opinion after)
New Limited Edition Packaging for the 5th King of Bhutan by VBAT
Concept: “300 years ago a prophecy foretold the arrival of His Majesty the 4th King of Bhutan. In keeping with the tradition of each King preceding him, he was also coronated with the The Raven Crown. This unique Bhutanese Royal symbol was taken as the central inspiration to create a very special bottle. Around its belly, four deities guarantee its protection and in the neck the Raven proudly flies. The bottle, in honor of the 4th Kings 60th birthday, contains precisely 60 centilitres,1 centiliter for each Royal year.”
New Limited Edition Packaging for the 5th King of Bhutan by VBAT
Bottle.
New Limited Edition Packaging for the 5th King of Bhutan by VBAT
New Limited Edition Packaging for the 5th King of Bhutan by VBAT
New Limited Edition Packaging for the 5th King of Bhutan by VBAT
Neck details.
New Limited Edition Packaging for the 5th King of Bhutan by VBAT
Bottle and cap detail.
Video presentation of the bottle. (In case you are wondering, yes, that’s a giant penis being, um, engaged by a dragon at the start of the video and visible at the 0:25 mark — a weird still to choose as the preview!)
New Limited Edition Packaging for the 5th King of Bhutan by VBAT
New Limited Edition Packaging for the 5th King of Bhutan by VBAT
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Opinion

This project is outside the confines of Brand New but it's Friday and, OMG, look at it. While the bottle itself is opulent and, to me, not attractive but conceptually on point, the design of the label on the neck of the bottle is exquisite. It is by no means my cup of tea, or shot of whiskey, but the attention to detail is evident and the "PROPHECY" lettering is wonderful and mixes well with the other five typefaces used. The raven, the seal, the wraparound pattern at the top… all add a nice touches to the label. I could easily see this as a globally available, premium whiskey (perhaps with a more ship-able bottle shape).

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