“In celebration of the 60th birthday of the father of His Majesty, the 5th King of Bhutan, came the request to create something unique and exquisite. A gift that would graciously symbolize the 34-year-reign of his father the 4th King - a visionary who brought wealth and happiness to his country and people. In Bhutanese folklore this was foretold almost 300 years ago through the Raven Prophecy. The gift, a very special gold plated bottle of whisky, would be officially presented by the 5th King to his father on his birthday. An additional 3,000 bottles are specially reserved for VIPs visiting the Bhutanese Royal Family, such as Royal Families from other countries, Presidents and other notable dignitaries.”
The shape of The Raven Crown provides the central inspiration for the bottle profile. As such the bottle needed to be hand blown in a specially made oval mold and engraved piece by piece. The black wax seal on the top bears the Raven in its embossing. Under the wax seal sit 2 ribbons – the yellow ribbon symbolizing the Bhutan Royal color and the orange ribbon representing the countries national color. On the label the Raven returns above the Prophecy wordmark flanked by golden detailing from the countries cultural and spiritual heritage. The endless knot signs off the label symbolizing eternal happiness. The 4 embossed skulls stand for the deities that protect the bearer of the crown and also protect the drinker of the 18 year old whisky from evil. Only 1 bottle was produced with a special gold patina.
VBAT provided text
Images (opinion after)
This project is outside the confines of Brand New but it's Friday and, OMG, look at it. While the bottle itself is opulent and, to me, not attractive but conceptually on point, the design of the label on the neck of the bottle is exquisite. It is by no means my cup of tea, or shot of whiskey, but the attention to detail is evident and the "PROPHECY" lettering is wonderful and mixes well with the other five typefaces used. The raven, the seal, the wraparound pattern at the top… all add a nice touches to the label. I could easily see this as a globally available, premium whiskey (perhaps with a more ship-able bottle shape).