(Est. 2007) “The PMNCH (Partnership for Maternal, Newborn & Child Health) Partners’ Forum serves as a regular global platform for the renewal of commitment to the mission and purpose of The Partnership, for global high level advocacy and for achieving broad consensus on the strategy and priorities of The Partnership. Participation at the Forum comes from all constituencies and members of The Partnership. The Partnership for Maternal, Newborn & Child Health (The Partnership, PMNCH) is an alliance of more than 1,000 organizations in 192 countries from the sexual, reproductive, maternal, newborn, child and adolescent health communities, as well as health influencing sectors. The Partnership provides a platform for organizations to align objectives, strategies and resources, and agree on interventions to improve maternal, newborn, child and adolescent health.”
Lopez Design (Gurgaon, India)
We engaged Pipli craftspersons to produce the entire conference peripherals by handcrafting, bringing the conference message of ‘power of partnership’ alive through the craft. Going beyond the brief, our multi-pronged approach delivered economic growth to the craft people by setting up a platform for sustainable development. Further, post the forum, we championed repurposing all the material bringing a holistic approach to the conference branding.
The Forum’s six core themes with twelve case studies celebrated their achievements and success stories and the design showcased this cross-platform intervention.
The six themes of the Forum come together forming the wheel of life, promoting a healthy and productive environment for women, children and adolescents. The spirit of collaboration is also evident in the Pipli craft ‘bringing pieces together’.
We began designing all of the conference materials to be repurposed into usable products of daily use such as bags, cushion covers and table runners. Strategically this would extend the brand beyond the conference advocating its purpose and objective.
The platform of the conference thus became an active medium for grassroots change infused with the humanistic spirit of handmade.
Images (opinion after)
If you enjoyed Lopez Design’s identity for Ayushman Bharat Wellness Centers a couple of weeks ago, here is another one with the same kind of thoughtfulness. The logo isn’t the typical logo, it’s more like a main brand illustration that showcases the six themes of last year’s forum in an authentically charming way — I think last week’s Whiddon illustrations would fall under the same aesthetic but were received more with annoyance than praise. It’s not a great logo by regular standards but it’s a great graphic that, literally, describes all the themes of the forum. The applications, though, are excellent… taking visual cues from the main illustrations by peppering little circles and stars and some people in flat fields of color. If traditionally printed, these would be okay, but sewn by hand by the Pipli craftspeople and with the color intensity of the fabrics, the banners, tote bags, and column sweaters are vividly fantastic. As a tote bag connoisseur and impresario (through our conference totes) I am deeply jealous of these ones. Totally love them; totally will use them as reference points in the future. To boot, all the banners and column sweaters were repurposed after the event and given a second life as pillow cases and table runners, which would easily sell for a hundred bucks on a fancy design store. Another great case of relevance, appropriateness, and consideration from the folks at Lopez Design.