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New Logo and Identity for Aircall by Muxu.Muxu and In-house
 

before

after

Noted Apr. 19, 2019 by Armin

Industry / Software Tags /

About

(Est. 2014) “Aircall is an intuitive and powerful cloud-based phone system. It’s a complete business phone and call center software in one. Aircall integrates seamlessly with your most-used CRMs and support tools to empower your team with relevant data. Manage your entire phone system, set up dynamic and intelligent call queues, create personalized caller journeys, and automatically route calls to the right representative from anywhere in the world. After receiving $29 million in series-B funding ($40 million to date), Aircall has quickly grown to over 150 employees worldwide. Rapid growth will continue in the next year with ~100 new hires projected between Paris and New York City.”

Design by

Muxu.Muxu (Bordeaux, France) and In-house

Related links

Aircall blog post

Relevant quote
Our name, logo, and early messaging all helped explain what we do, but they never quite captured why we are doing it and how we are different.

That’s changing today.

This moment is about more than logos, colors, and fonts. It’s a declaration of our priorities at this new stage of the business.

Aircall blog post

Images (opinion after)
New Logo and Identity for Aircall by Muxu.Muxu and In-house
References in the icon.
New Logo and Identity for Aircall by Muxu.Muxu and In-house
Logo.
New Logo and Identity for Aircall by Muxu.Muxu and In-house
Logo animation.
New Logo and Identity for Aircall by Muxu.Muxu and In-house
Color palette.
New Logo and Identity for Aircall by Muxu.Muxu and In-house
Invoice. Cufflinks?
New Logo and Identity for Aircall by Muxu.Muxu and In-house
Business cards.
New Logo and Identity for Aircall by Muxu.Muxu and In-house
Brochures.
New Logo and Identity for Aircall by Muxu.Muxu and In-house
Presentation covers.
New Logo and Identity for Aircall by Muxu.Muxu and In-house
Notebooks.
New Logo and Identity for Aircall by Muxu.Muxu and In-house
Billboard.
Identity introduction. Some sample applications in there.
Opinion

The old logo was not terrible but it was bland and generic, with a phone icon that looked more like signage indicating a phone is available than representing a company. I’m not entirely sure why but I really like the new monogram. The holding shape is interesting and the “A” is intriguing. I was ready to call bullshit on the references in it but, sure, it’s a combination of A, megaphone, and old phone and they yield a groovy monogram. Wordmark is expected but decent — perhaps a dark gray would have been a better pairing for the green than stark black. The color palette is a little random but par for the course for a SaaS company. The quick glimpse at the applications are, again, all decent and simple. Overall, a nice and modest evolution that makes the company look more put together and a much more distinctive logo. [UPDATE: A few more application images have been added.]

Your opinion…

On Monogram


Total

On Wordmark


Total

On Applications


Total

Comments


Logo Before & After
Sample Application

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