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New Logo and Identity for Andrews by Siegel+Gale
 

before

after

Noted Jul. 20, 2016 by Armin

Industry / Real Estate Tags /

About

Andrews began in property in 1946. Since then, we’ve grown to become one of the UK’s leading residential property specialists in the Southern England with nearly 60 sales & lettings branches ably supported by a dedicated network of mortgage advisors. Uniquely, we are owned by registered charitable trusts and this ownership informs our values of integrity and transparency, which are complemented by the latest technological advantages to provide the finest personal service and highest quality professional advice.”

Design by

Siegel+Gale

Related links

N/A

Relevant quote
To bring the story to life, we leveraged Andrews’ old logo, distilling it into a simpler, stronger shape charged with confidence but imbued with added meaning to work as an active symbol of guidance – and indicative of the way forward in property.

Siegel+Gale provided text

Images (opinion after)
New Logo and Identity for Andrews by Siegel+Gale
Logo detail.
Logo animation.
New Logo and Identity for Andrews by Siegel+Gale
Icon set.
New Logo and Identity for Andrews by Siegel+Gale
Illustrations.
New Logo and Identity for Andrews by Siegel+Gale
Office facade. Real life sample here.
New Logo and Identity for Andrews by Siegel+Gale
Listing sign.
New Logo and Identity for Andrews by Siegel+Gale
Listing sheet.
New Logo and Identity for Andrews by Siegel+Gale
New Logo and Identity for Andrews by Siegel+Gale
Ads.
New Logo and Identity for Andrews by Siegel+Gale
Livery. Real life version here.
Opinion

There might be something lost in translation for me with the old logo… does the the "A" in the old logo represent a specific kind of style or house entrance in the UK that is so distinctive? I hope so, otherwise (and maybe despite of), the old logo was very weird, with a disproportionate "A" that looked more like the entrance to an Egyptian tomb. The rest of the type was nice, though. The new logo manages to give new life to the pyramid "A" by rotating it 90 degrees to become an arrow that also looks more like an abstract pointy attic structure in an old house. The wordmark is nice and breaks slightly away from the norm with some bonus curves here and there. The applications are all crisp and professional-looking with a lively but still corporate color palette. The ads with the flipped words are trying too hard to be clever but they get a pass. The one thing I don't get is why the typography in application is not the same as the one in the logo, since they are so so close — the mismatching "d"s drive me crazy. Overall, an improvement for sure.

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