Opinions on corporate and brand identity work.

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New Logo for and by Anthem
 

before

after

Noted Aug. 23, 2013 by Armin

Industry / Advertising Tags /

About

Anthem is a global creative agency that actively connects brands with people by creating desirability—an insatiable thirst for brands from package design to brand campaign. Anthem actively sells its client’s brands by creating desire from the shelf out and making emotional connections that inspire action. Anthem is central to SGK’s mission of brand performance.”

Design by

Anthem (London, UK)

Related links

Explanation of relationship between SKG (as parent company) of Anthem and Brandimage

Images (opinion after)
New Logo for and by Anthem
Logo detail.
Opinion

It's definitely an improvement over the old as it has some more personality and the stencil ligatures are sort of interesting. The wedge, well, it feels too much like a wedge and they go wedge-crazy with it on their website.

Your opinion…

On Execution


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