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New Logo and Identity for BOMA by Papanapa

New

Noted Dec. 14, 2018 by Armin

Industry / Culture Tags /

About

(Est. 2018) BOMA (Born of Music Addiction) is a new electronic music label and event platform in São Paulo, Brazil.

Design by

Papanapa (São Paulo, Brazil)

Related links

Papanapa project page

Relevant quote
With a custom typeface design that evokes music and excitement, the wordmark and identity is built of a layered system of graphic elements that can be applied in many different ways, creating a vivid and exciting communication.

Papanapa project page

Images (opinion after)
New Logo and Identity for BOMA by Papanapa
Logo.
New Logo and Identity for BOMA by Papanapa
New Logo and Identity for BOMA by Papanapa
Logo and name… expanded.
New Logo and Identity for BOMA by Papanapa
New Logo and Identity for BOMA by Papanapa
Custom font.
New Logo and Identity for BOMA by Papanapa
Animations.
New Logo and Identity for BOMA by Papanapa
Stuff.
New Logo and Identity for BOMA by Papanapa
New Logo and Identity for BOMA by Papanapa
Posters.
New Logo and Identity for BOMA by Papanapa
Instagram account.
Identity presentation.
Opinion

In keeping with a Friday Likes vibe, today’s Noted entry goes to an upstart music label in Brazil with a funky identity based around a custom monospace font that manages to add something new to that category. I love how they solved the “M” problem — “M”s in monospace fonts tend to look squished — and by being one of the letters in the logo it sort of becomes the defining character. The numerals are pretty slick too. In application I really like the primary visual treatment of reverberating the letters, creating a cool, fun texture that looks great static and killer in animation. I’m not an electronic dance music connoisseur but this seems a little more sophisticated and polished than what I would graphically associate with EDM, but I may be incorrect and EDM fans might be like “Naw, son, same thing as all the others”. Nonetheless, I enjoyed how well this expanded from logo to font to application.

Your opinion…

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Comments


New Logo
Sample Application

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