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New Logo and Identity for Brigantine by MiresBall
 

before

after

Noted Aug. 8, 2014 by Armin

Industry / Restaurant Tags /

About

(Est. 1969) “The Brigantine is more than just home to some of San Diego’s finest seafood. It’s a place where locals and visitors alike come to share a lively atmosphere and authentic sense of community. The Morton family opened the first Brigantine on Shelter Island in 1969, with a vision that embraced the beach town lifestyle, a dedication to flavorful food, and a passion for friendly service.” Brigantine has six locations in San Diego.

Design by

MiresBall (San Diego, CA)

Related links

MiresBall case study (click through the red arrows on top to see a bunch of stuff)
San Diego magazine story

Relevant quote
The Brigantine wanted to reboot their online presence, and was also updating their interiors and menu offerings. We recommended using the opportunity to clean up what had become a mishmash of legacy logos, often displayed together. Inspired by the sea, the overhauled brand identity positioned the restaurant as a classic destination for a new generation of seafood lovers.

MiresBall case study

Images (opinion after)
New Logo and Identity for Brigantine by MiresBall
Logo color variations.
New Logo and Identity for Brigantine by MiresBall
Menu comparison.
New Logo and Identity for Brigantine by MiresBall
New menu.
New Logo and Identity for Brigantine by MiresBall
Polo.
New Logo and Identity for Brigantine by MiresBall
Beer pints.
Opinion

The improvement here is undeniable. From a sea-side shack look to a bonafide restaurant enterprise. I'm not a fan of the Copperplate-ish word mark choice but the anchor icon is good enough to make me enjoy the overall presentation.

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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