(Est. 1969) “The Brigantine is more than just home to some of San Diego’s finest seafood. It’s a place where locals and visitors alike come to share a lively atmosphere and authentic sense of community. The Morton family opened the first Brigantine on Shelter Island in 1969, with a vision that embraced the beach town lifestyle, a dedication to flavorful food, and a passion for friendly service.” Brigantine has six locations in San Diego.
MiresBall (San Diego, CA)
The Brigantine wanted to reboot their online presence, and was also updating their interiors and menu offerings. We recommended using the opportunity to clean up what had become a mishmash of legacy logos, often displayed together. Inspired by the sea, the overhauled brand identity positioned the restaurant as a classic destination for a new generation of seafood lovers.
Images (opinion after)
The improvement here is undeniable. From a sea-side shack look to a bonafide restaurant enterprise. I'm not a fan of the Copperplate-ish word mark choice but the anchor icon is good enough to make me enjoy the overall presentation.