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New Logo and Identity for Change Healthcare by Prophet
 

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Noted Dec. 8, 2015 by Armin

Industry / Health Tags /

About

(Est. 2005, previously Emdeon) “Change Healthcare is a leading provider of software and analytics, network solutions and technology-enabled services all designed to enable smarter healthcare. By leveraging our Intelligent Healthcare Network™ — the single largest financial and administrative network in the United States healthcare system — payers, providers and pharmacies are able to improve efficiency, reduce costs, increase cash flow and more effectively manage complex workflows.”

Design by

Prophet

Related links

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Relevant quote
Paired with the wordmark, the symbol represents the change we help bring about in healthcare; the positive "H" letterform is changed by the "C" counterform within. The symbol thereby conveys the notions of transparency, focus and multiple perspectives — core attributes of the Change Healthcare offering.

Prophet provided text

Images (opinion after)
New Logo and Identity for Change Healthcare by Prophet
Logo detail.
New Logo and Identity for Change Healthcare by Prophet
Stationery.
New Logo and Identity for Change Healthcare by Prophet
Business card.
New Logo and Identity for Change Healthcare by Prophet
Annual report.
New Logo and Identity for Change Healthcare by Prophet
Guidelines.
New Logo and Identity for Change Healthcare by Prophet
Signage.
New Logo and Identity for Change Healthcare by Prophet
Posters.
New Logo and Identity for Change Healthcare by Prophet
Print ad.
Opinion

The previous logos were to generically healthcare-ish that you got enrolled in a healthcare program and paying your monthly premium just by looking at them. One important thing about the company is that it's not a healthcare provider but an analytics company and the previous logo(s) didn't indicate that. The new logo is relatively harsher, with no soft edges and requiring some attention. At first glance they look like random rectangles but they are an "H" with a "C" in its negative space. It's not the trickiest puzzle to solve but it's better than something as generic as before or something overly literal. The logo looks best against black or dark photographic backgrounds and the applications make good use of it that way. Overall, this is solid logo update with a decent system around it that conveys that the company is related to healthcare without having to be blue or green.

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