“Debbie Thomas Laser expert and her skilled team develop bespoke DNA Skin Laser Treatments for skin health and targeted problem solving. With a combined 40+ years’ experience working with lasers and aesthetic treatments our team is one of the most experienced in the UK.”
Rich Rhodes — SomeOne’s lead Design Director on the project said 'The idea of 1st impressions was taken to help create the brand images. We took 100 bags of white flour and set up 'impression tanks' where we pressed mannequins faces, hands, and bodies.'
'The resulting forms were photographed and now form the core brand photoset. The resulting rebrand is a radical departure in the sector. No traditional 'spa' images — no complex descriptions. Just the right impression.'
Images (opinion after)
The old logo… OMG, it was bad. Nothing in that logo was a good idea and nothing in the execution is commendable. Beyond aesthetics, it wouldn't give me the confidence to trust that company with, like, my face. The new logo is a very pretty, chiseled serif that gives the company an instant upscale feel while also having a bit of an artistic sheen. The diamond dots are a nice touch and although I'm not sure why the "o" gets the special treatment it looks distinguished. The real treat about this identity, though, is the photo library that has been forged from mannequin faces unto flour. It's not only unexpected, there is no playbook for how to do this. It's completely different from anything out there, either in the spa industry or any industry. I'm not convinced it's the most effective aesthetic direction or branding element — there is something very creepy about it and I do have the fear my face would end up like an inverted version of Han Solo in carbonite — but it's innovative and creative in a way we are not seeing today. The mint color I wasn't so sure about in Friday Likes today makes an appearance here where it makes more sense and, along with the serif, makes for a cool clinical look.