Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo and Identity for Debbie Thomas by SomeOne
 

before

after

Noted Jul. 15, 2016 by Armin

Industry / Lifestyle Tags /

About

Debbie Thomas Laser expert and her skilled team develop bespoke DNA Skin Laser Treatments for skin health and targeted problem solving. With a combined 40+ years’ experience working with lasers and aesthetic treatments our team is one of the most experienced in the UK.”

Design by

SomeOne (London)

Related links

SomeOne project page

Relevant quote
Rich Rhodes — SomeOne’s lead Design Director on the project said 'The idea of 1st impressions was taken to help create the brand images. We took 100 bags of white flour and set up 'impression tanks' where we pressed mannequins faces, hands, and bodies.'

'The resulting forms were photographed and now form the core brand photoset. The resulting rebrand is a radical departure in the sector. No traditional 'spa' images — no complex descriptions. Just the right impression.'

SomeOne project page

Images (opinion after)
New Logo and Identity for Debbie Thomas by SomeOne
Logo detail.
New Logo and Identity for Debbie Thomas by SomeOne
New Logo and Identity for Debbie Thomas by SomeOne
New Logo and Identity for Debbie Thomas by SomeOne
Mannequin impressions on flour.
New Logo and Identity for Debbie Thomas by SomeOne
Business cards.
New Logo and Identity for Debbie Thomas by SomeOne
Letterhead.
New Logo and Identity for Debbie Thomas by SomeOne
Info sheets.
New Logo and Identity for Debbie Thomas by SomeOne
New Logo and Identity for Debbie Thomas by SomeOne
Ads.
New Logo and Identity for Debbie Thomas by SomeOne
Website.
New Logo and Identity for Debbie Thomas by SomeOne
Tote.
Opinion

The old logo… OMG, it was bad. Nothing in that logo was a good idea and nothing in the execution is commendable. Beyond aesthetics, it wouldn't give me the confidence to trust that company with, like, my face. The new logo is a very pretty, chiseled serif that gives the company an instant upscale feel while also having a bit of an artistic sheen. The diamond dots are a nice touch and although I'm not sure why the "o" gets the special treatment it looks distinguished. The real treat about this identity, though, is the photo library that has been forged from mannequin faces unto flour. It's not only unexpected, there is no playbook for how to do this. It's completely different from anything out there, either in the spa industry or any industry. I'm not convinced it's the most effective aesthetic direction or branding element — there is something very creepy about it and I do have the fear my face would end up like an inverted version of Han Solo in carbonite — but it's innovative and creative in a way we are not seeing today. The mint color I wasn't so sure about in Friday Likes today makes an appearance here where it makes more sense and, along with the serif, makes for a cool clinical look.

Your opinion…

On Logo


Total

On Flour Faces


Total

On Application


Total

Comments


Share ›

Spotted Around the web

New Logo for Catalyst

New Logo for Catalyst
 
Spotted Nov. 13, 2017

New Logo for Lumax

New Logo for Lumax
 
Spotted Nov. 10, 2017

New Logo for kNew Health

New Logo for kNew Health
Spotted Nov. 9, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Orange you Glad?