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New Logo and Identity for Erik Penser Bank by Bedow
 

before

after

Reviewed Jun. 6, 2016 by Armin

Industry / Finance Tags /

Established in 1994, Erik Penser Bank is a privately owned and independent bank in Sweden that provides a range of financial services to private and institutional investors, including wealth management investments and advisory on IPO and other corporate financing. The company recently introduced a new identity designed by Stockholm-based Bedow.

New Logo and Identity for Erik Penser Bank by Bedow
Logo detail.
New Logo and Identity for Erik Penser Bank by Bedow
Wordmark crafting.
New Logo and Identity for Erik Penser Bank by Bedow
Monogram animation.

The old logo was not bad (all those “K”s and “k” were pretty nice) but mostly looking more like someone’s own personal logo, rather than a bank’s. The new logo fixes that very efficiently with a few quick cues: a fancy monogram, all uppercase wordmark, and a deep green color that make it unmistakably financial. (It also says “BANK” big in the name so that helps too.)

The new monogram is an ambigram — readable at 0 and 180 degrees — that spells EPB. The “P” gets a little squeezed and starts to look like an “L” but the overall effect feels luxurious, personalized, and as if it has been this way for centuries (a la GE). The wordmark with the chiseled serifs is strong and elegant without feeling stuffy and maintains the cool “K” standard with a slightly stenciled new “K”.

New Logo and Identity for Erik Penser Bank by Bedow
New Logo and Identity for Erik Penser Bank by Bedow
Icons.

Pretty icons but maybe too playful for the rest of the identity.

New Logo and Identity for Erik Penser Bank by Bedow
Business card.
New Logo and Identity for Erik Penser Bank by Bedow
Folder.
New Logo and Identity for Erik Penser Bank by Bedow
Forms.
New Logo and Identity for Erik Penser Bank by Bedow
Place setting.

In application, the identity is so bank-esque that you can basically see the interest accruing right in front of you. I love that it’s a bank-bank aesthetic. It doesn’t try to be friendly, accessible, or contemporary… it wants its customers to feel like their money is in the right place. That form looks so good I want to fill it right now.

Your opinion…

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