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New Logo and Identity for Football in Wales by Bulletproof
 

before

after

Noted Aug. 8, 2019 by Armin

Industry / Sports Tags /

About

(Est. 1876) “The Football Association of Wales (FAW; Welsh: Cymdeithas Bêl-droed Cymru) is the governing body of association football and futsal in Wales, and controls the Welsh national football team, its corresponding women’s team, as well as the Welsh national futsal team. It is a member of FIFA, UEFA and the IFAB. Established in 1876, it is the third-oldest national association in the world, and one of the four associations, along with the English Football Association, Scottish Football Association, Irish Football Association and FIFA, that make up the International Football Association Board, responsible for the Laws of the Game.” (Wikipedia)

Design by

Bulletproof

Related links

Football in Wales news post
Bulletproof project page

Relevant quote
Our iconic Dragon is inspired by the traditional art of Welsh slate carving, which can be clearly seen in its unique angles and crafted edges. Emphasising the claws and making our Dragon even bolder – the perfect foundation on which to build our new identity - adding substance rather than removing it to create detail. The Dragon’s silhouette has been sculpted into the shield shape that our National Teams wear on their chest. Meaning that the Dragon, even when removed from the badge, still represents the beating heart of Welsh Football at all levels.

A mix of tradition and modern style, our bespoke typeface has been beautifully chiselled to be robust, strong and dynamic. Inspired by the traditional Trajan typography, often seen in Welsh slate carving and the modern condensed typefaces used in sport - the influences combined results in a typeface that respects the traditions of our past, whilst living comfortably in a modern sporting environment.

Football in Wales news post

Images (opinion after)
New Logo and Identity for Football in Wales by Bulletproof
Logo evolution.
New Logo and Identity for Football in Wales by Bulletproof
Logo.
New Logo and Identity for Football in Wales by Bulletproof
Chiseled version.
New Logo and Identity for Football in Wales by Bulletproof
Motto.
New Logo and Identity for Football in Wales by Bulletproof
Custom typeface.
New Logo and Identity for Football in Wales by Bulletproof
New Logo and Identity for Football in Wales by Bulletproof
Visual language.
Introduction video. Now, THAT’S narration. Moving to Wales right now.
Opinion

The old logo was, for the most part, decent. A good, single-color dragon drawing and an okay crest shape with the only questionable element being the ribbon. As far as dragons go, the new one is great. The addition of the darker red for shading adds a lot great dimension and definition without muddying the drawing. All the tweaks to the silhouette of the dragon are solid, making it look more fierce and better defined. The single-color, completely-filled version is really cool, especially at small sizes as it retains the contour of the shield shape, which is even more commendable given that it’s an asymmetric drawing. The chiseled 3D version is bad-ass — maybe it picks up a little too heavily on the Wanderers FC stuff but this has a more depth (visually, not conceptually). The custom typeface… eh, it’s alright but looks like a Nike college kind of font, which is not entirely a bad thing, maybe just unexpected for a Wales national entity. The sampling of the visual language looks bold and exciting and I like how the dragon icon punctuates the applications. Overall, this is pretty tight all around and exudes a great sense of competitiveness. Lastly, props to whoever wrote the copy for the video… it starts out a little cheesy but it course-corrects quickly and it builds up so well that by the end I was like, “Fuck yeah, Wales! Get it!”

Thanks to Joshua Paines for the tip.

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Logo Before & After
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