Launched earlier this year, My Companion — produced by Brijlaxmi Paper Products which in turn is owned by conglomerate Shrachi Group — is a new range of notebooks in India for its more than 100 million students from elementary schools to college. Asked to design a few covers for the notebooks, Gurgaon, India-based NH1 Design convinced the client to reconsider its complete identity.
This project is a little older than we usually cover but we rarely review work from India so I thought it would still be relevant. The logo has both its good moments and bad moments. The “C” icon is smart and nicely executed with a modest flexible system to it — particularly good is the iteration directly below with the open book. The typography leaves a lot to be desired but it’s not completely reproachable. It does its job of communicating to a mass market that the notebooks are both personable and serious.
The system for the notebooks has a very polished look that stands out as more professional than the explosion of colors from other notebook brands. It’s disarmingly simple in just having a thick white border all around with a giant image covering the rest. Better typography — IMHO unicase FTL (For the Loss) — could have elevated the identity up a few notches but, again, the result does its job more than adequately.