Built for the 1976 Summer Olympics in Montréal, the Parc Olympique remains one of the city’s most iconic landmarks in part thanks to its 540-foot-tall, italicized tower that looks over a stadium, which now hosts everything from fairs to exhibitions to social events; a 380,000-square-foot esplanade that is perfect for all kinds of outdoor events; and a sports center with pools for young and old and novice swimmers or professional athletes. As part of an effort that began in 2011 to revitalize the park and increase visitors, Parc Olympique has introduced a new identity designed by Montréal-based lg2boutique.
Taking cues from the world of sport, the logo is inspired by both athletic corridors as well as the oval of the Olympic Stadium, the symbol of the Montréal. The circles in the logo and the choice of the four colours in the platform symbolize the different installations in the Olympic Park: the Stadium, Tower, Esplanade and Sports Centre. The entire platform reminds us of the first calling of the Park and helps us relive the Olympic history that took place there.
It’s amazing how the mere use of the word “olympique” and a few concentric circles trigger associations to some of the quintessential Olympic identities, from Tokyo 1964 to Munich 1972 to Mexico 1968 to the subject at hand, Montréal 1976. For the Parc Olympique lg2boutique has only used four circles instead of the Olympics five both to represent the four attractions of the park and, I am guessing here, to skirt the ire of the IOC who keep the rings locked with a chastity belt. The resulting logo is as simple as you can get before verging into simplistic, thanks to a solid execution and a contrasting relationship between the circles and the typography plus a beautiful color palette.
In application this is non-stop awesome, from the secondary inline typography to the blocks of solid color (not a hint of white on those either!) to the restraint shown in not plastering concentric circles everywhere. Overall, there is a really high level of sophistication in this identity.