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New Logo and Identity for PressReader done In-house
 

before

after

About

(Est. 1999) “PressReader is the global leader in multi-channel, cross-platform content distribution and monetization, and the chosen partner of more than 7,000 publishers from 100 countries. PressReader provides consumers and businesses access to thousands of local, national and international full-content newspapers and magazines online, in print, and on tablets, smartphones and eReaders running iOS, Android and Windows operating systems. It offers the world’s most engaging reading experience to millions of readers in 60 languages and can be found in leading libraries, hotels, airlines, corporate and government offices, cruise ships, airport lounges, schools and restaurants around the globe.”

Design by

In-house

Related links

PressReader project page

Images (opinion after)
New Logo and Identity for PressReader done In-house
Logo concept and structure.
New Logo and Identity for PressReader done In-house
Logo.
New Logo and Identity for PressReader done In-house
Inverse.
New Logo and Identity for PressReader done In-house
Guidelines.
New Logo and Identity for PressReader done In-house
Brand platform.
New Logo and Identity for PressReader done In-house
Icon set.
New Logo and Identity for PressReader done In-house
App icon.
New Logo and Identity for PressReader done In-house
Titles.
New Logo and Identity for PressReader done In-house
Brochure.
New Logo and Identity for PressReader done In-house
New Logo and Identity for PressReader done In-house
New Logo and Identity for PressReader done In-house
Ads.
Opinion

The old logo wasn’t great but it wasn’t overly terrible. It was weird that the word “reader” was inside a speech bubble — kinda opposites those two things. The new logo isn’t amazing or the most original — speech bubble logos as letters are a dime a dozen — but it’s simple, efficient, and as a “p”-slash-speech bubble it’s convincing. Pretty much the same can be said about the wordmark in terms of freshness and originality but it’s well done and it’s nicely locked-up with the monogram/icon. In application there are way too many gradients but it all kind of works and everything looks better and more put together than it probably needs to be… meaning, a “multi-channel, cross-platform content distribution and monetization” business could easily look cheesy and still do fine but this identity ups its game competently and attractively in a corporate glossy way without being too smarmy. It’s an odd way to pay a compliment but I think that’s what I’m aiming for.

Your opinion…

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Comments


Logo Before & After
Sample Application

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