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New Logo and Identity for Québec City Tourism by Cossette



Noted Oct. 8, 2018 by Armin

Industry / Destinations Tags /


Québec City Tourism counts more than 800 members in Québec City, L’Ancienne-Lorette, Saint-Augustin-de-Desmaures, Wendake and the surrounding areas of Portneuf, Jacques-Cartier, Île d’Orléans, and Côte-de-Beaupré. It guides and leads tourism industry growth and contributes to industry prosperity through its marketing and development efforts, hospitality services for tourists, and information to the industry.

Design by


Related links

Québec City tourism press release
Logo guidelines (PDF)

Relevant quote
With its rounded graphics and vibrant colours, the logo is a nod to Québec City’s architecture, as well as the Château Frontenac, a crown, and the mountains that surround the city. The reinvented acute accent sits atop the logo, evoking the architecture, heritage, and topography of the Québec City region. The main colour is a turquoise blue that is reminiscent of water, the St. Lawrence River, summer skies, winter, and even ice.

Québec City tourism press release

Images (opinion after)
New Logo and Identity for Québec City Tourism by Cossette
New Logo and Identity for Québec City Tourism by Cossette
Various materials.
New logo introduction.

The old logo was… a bold font choice. That is one italic with a lot of flair which, I guess, helped the region stand out as being a little different from the rest of North America. The new logo is a complete change, introducing like ten different approaches in a single logo. First, there is the unicase approach which in no way works here or makes the logo better — I find the “B” at the center infuriating. There is the word “cité” set on its side because… I don’t know. Then the tagline is set in an ever so slightly lighter weight underneath and broken in two lines that create a super weird lock-up. Instead of an accent, the “é” now carries a new icon that, to its credit, is interesting, managing to ambiguously represent a crown, the mountains, and the iconic Château Frontenac hotel in a single shape. On the logo it looks kind of odd but on its own, the icon works a lot better and the applications use it playfully in a rich color palette. Overall, other than my personal disdain for unicase logos — that apparently are popular in the French-speaking region of Canada — the identity is pretty decent with more potential for better recognition than the old weird italic.

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