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New Logo and Identity for Singapore Symphony Orchestra by Vantage
 

before

after

Noted Aug. 4, 2017 by Armin

Industry / Culture Tags /

About

“Founded in 1979, the Singapore Symphony Orchestra is Singapore’s flagship orchestra, performing over 100 concerts a year with a versatile repertoire spanning all-time favourites and cutting-edge premieres bridging the musical traditions of East and West with our Music Director Lan Shui. The SSO performs every year with world-renown guest musicians from around the world including Charles Dutoit, Gustavo Dudamel, Lang Lang, Yo-Yo Ma, Gil Shaham, Janine Jansen and Diana Damrau.”

Design by

Vantage (Singapore)

Related links

Vantage project page

Relevant quote
The SSO used a nondescript logotype over the years and didn’t have a recognisable mark, so we made the creation of a distinctive logo a priority. The new mark depicts an ‘S’ for Singapore and Symphony using elements from a uniquely interpreted musical note. Crafted with grace and fluidity, it conveys the subtle excellence of SSO’s classical music.

Vantage project page

Images (opinion after)
New Logo and Identity for Singapore Symphony Orchestra by Vantage
Logo.
New Logo and Identity for Singapore Symphony Orchestra by Vantage
Posters/ads.
New Logo and Identity for Singapore Symphony Orchestra by Vantage
Banners.
Opinion

The old logo was Trajan. And… yeah, that’s all there was to it. So any change would be welcome. The new logo introduces a custom “S” icon that clearly evokes a musical note and, while at first glance it looks kind of awkward, there is something really nice about it. The ball terminal on the bottom is a little hard to digest… like, it’s too oblong somehow but the way the letter contours upward is pretty slick and it has an old-school, drawn-with-french-curves silhouette that’s quite nice. The condensed sans serif wordmark is decent, pairs well with the monogram, and has been suitably justified to make a solid, edge-to-edge block of type. The applications are not the greatest with posters and ads that don’t look at all like they are promoting a symphony and are kind of generic but to the monogram’s credit, it’s the one element that stands out. If there were more visual unity in the show images and the headline type were something more interesting — maybe Trajan? JK —this could be a really nice identity.

Your opinion…

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Comments


Logo Before & After
Sample Application

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