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New Logo and Identity for Slovak Public Defender of Rights by Andrej & Andrej
 

before

after

Noted Nov. 19, 2019 by Armin

Industry / Government Tags /

About

(Est. 2002) “The Public Defender of Rights is an independent constitutional body of the Slovak Republic which protects the fundamental rights and freedoms of natural persons and legal persons in proceedings from public authorities and other public authorities in the extent and in the manner laid down by law, if their actions, decisions or inaction legal order. The official website of the Ombudsman is administered by the Ombudsman, Maria Pataky, in cooperation with her working team.”

Design by

Andrej & Andrej (Bratislava, Slovakia)

Related links

N/A

Images (opinion after)
New Logo and Identity for Slovak Public Defender of Rights by Andrej & Andrej
Logo.
New Logo and Identity for Slovak Public Defender of Rights by Andrej & Andrej
Alternate logo.
New Logo and Identity for Slovak Public Defender of Rights by Andrej & Andrej
New Logo and Identity for Slovak Public Defender of Rights by Andrej & Andrej
Custom variable typeface.
New Logo and Identity for Slovak Public Defender of Rights by Andrej & Andrej
Guidelines.
New Logo and Identity for Slovak Public Defender of Rights by Andrej & Andrej
Stationery.
New Logo and Identity for Slovak Public Defender of Rights by Andrej & Andrej
New Logo and Identity for Slovak Public Defender of Rights by Andrej & Andrej
New Logo and Identity for Slovak Public Defender of Rights by Andrej & Andrej
Lots of things.
New Logo and Identity for Slovak Public Defender of Rights by Andrej & Andrej
Social media.
Identity introduction.
Opinion

There is no information about this but I thought it was interesting enough to post… the old logo wasn’t so much a logo as it was a website header that paired Slovakia’s coat of arms with a font, so it doesn’t quite count. The new logo uses exclamation points — a lot of them — as a way to highlight the mission of the organization which is to give a voice to the public when faced with issues from different government authorities. While it may be a lot — A LOT — of exclamation points I do like the effect it creates in the main logo, almost like a crowd of people gathered to protest. The logo, and accompanying custom typeface (based on the open source Inter type family), can, at times, look a little silly but the deadpan aesthetic of the sans serif serves as a good way to ground it before it looks too much like a parody. The applications probably need some more real-world applications to make sense or be more convincing — something like the stationery does actually look both cool and serious. Overall, I like it!!!

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Logo Before & After
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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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