Not a whole lot of description on this one: Smiltyne Ferry Terminal is the only ferry line in Lithuania connecting Klaipėda on land to the Curonian Spit, a 98 km long, thin, curved sand-dune strip between the Baltic Sea and the Curonian Lagoon.
The powerful sound of a metal ferry paving, while walking or driving on it, is a symbol that announces the beginning of holidays in Neringa. The paving pattern gave us the idea for a logo. It was used on all the communication tools and helped create a solid identity. The main colours we chose were bright blue and yellow – the shades of water, dunes, and holidays in general.
The most fun part of this project was the chance to give character and add even more holiday feel by using the ferry ships. The ferry is on water at all times, so we created certain swimming, sports or leisure scenarios that were painted on the intersection where ferry meets water. These plots become alive when ferries are in motion.
Images (opinion after)
The old logo was kind of sad but deserved some props for trying to build an “SP” monogram out of not much. I bet there is a fascinating story behind that logo, something like the oldest ferry driver having designed it. The new logo could potentially be for any ferry line but the only ferry line in Lithuania beat all other ferry lines in the world, so hands off. The icon builds on the distinctive pattern used in the floors of ferries to keep cars, bicycles, and more or less humans from slipping. Even though you can find that steel texture in other places, I do think there is a clear connection to ferries. It’s not the most attractive of logos but I would wear that cap. The wordmark is not very exciting but it probably doesn’t need to be, especially when the new ferry livery is doing all the excitement. The illustrations for the ferries are cheerful, fun, and unpretentious. No doubt, the best ferry line identity we’ve covered on Brand New. (Spoiler: it’s the only ferry line identity we’ve ever covered).