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New Logo and Identity for University of Warwick



Noted May. 21, 2015 by Armin

Industry / Education Tags /


“The University of Warwick is one of the UK’s leading universities with an acknowledged reputation for excellence in research and teaching, for innovation, and for links with business and industry. Founded in 1965 with an initial intake of 450 undergraduates, Warwick now has in excess of 22,000 students and is ranked comfortably in the top 10 of all UK university league tables.”

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Related links

The Warwick brand in action
The Warwick brand FAQs
Petition to stop the logo

Images (opinion after)
New Logo and Identity for University of Warwick
Logo detail.
New Logo and Identity for University of Warwick
Logo as used on social media.
New Logo and Identity for University of Warwick
New Logo and Identity for University of Warwick
Annual report.
New Logo and Identity for University of Warwick
Standing banner.

It's funny that despite all the FAQs, there is no explanation on the logo but it's not like one makes it that much better or worse. The old logo was remarkably bad, with some standard Trajan for the "THE UNIVERSITY OF" descriptor and some wackadoodle serif with a super swashy "R". Losing that thing is not a bad thing. The new logo first made an appearance in April in the version shown at the very top, with the fuzzy gradient inside the "W", which made for an intriguing visual. A double-triangle "W" isn't the most original but at least with that approach of putting funky vibes into it, it would be a little different. However, in application, the logo is constantly locked-up with a heavy horizontal bar that takes away all the airiness of the shape and, worse, makes it look like cute vampire fangs, especially in the stationery. They really killed any potential this had. The typography is on the lower end of the wackadoodle spectrum with its inconsistent character widths and random joint approaches in the "R" and "K". And obviously, this came with a student petition to stop it. I would be satisfied with a petition for a 2nd round of refinement.

Thanks to Caspian Ievers for the tip.

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