Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo and Livery for Frontier Airlines
 

before

after

Noted Sep. 10, 2014 by Armin

Industry / Aviation Tags /

About

(Est. 1994) “Frontier Airlines is an owned subsidiary of Indigo Partners. Currently in our 20th year of operations, we employ more than 3,800 aviation professionals and operate more than 350 daily flights from our hub at Denver International Airport. We offer routes to more than 75 destinations in the United States, Mexico, Costa Rica, Jamaica, and the Dominican Republic.”

Design by

N/A

Related links

Skift story

Images (opinion after)
New Logo and Livery for Frontier Airlines
Logo and livery designed by Saul Bass in the late 1970s.
New Logo and Livery for Frontier Airlines
Logo detail.
New Logo and Livery for Frontier Airlines
A sample of the old livery, which has included animals on its tail for a while.
New Logo and Livery for Frontier Airlines
New livery explained.
New Logo and Livery for Frontier Airlines
New livery IRL. Photo by Brian Sumers for Skift.
New TV spot.
Opinion

I don't think you will get many complaints from going back to a Saul Bass-designed monogram — see first image below — but even without that knowledge, the update is an evident improvement. From the dowdy typography of the previous logo, Frontier has gone with a more active italic wordmark that properly integrates the old Saul Bass "F". It's not ideal, but it works. The livery is okay, nothing great, nothing horrible. The popular animals on the tail remain.

Thanks to John J. Custer for the tip.

Your opinion…

On Logo


Total

On Livery


Total
See what else happened on Brand New each year since publication began in 2006

Comments


Share ›

Spotted Around the web

New Logo for Plenty of Fish

New Logo for Plenty of Fish
 
Spotted Sep. 19, 2019

Pinned Recent, Big Stories


Curated Agents of Shield