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New Logo and Packaging for Æcorn Aperitifs by Pearlfisher

New

Noted May. 24, 2019 by Armin

Industry / Consumer products Tags /

About

(Est. 2019) Designed to awaken the appetite, Æcorn Aperitifs, created by non-alcoholic spirits brand Seedlip, are informed by 17th century English herbal remedies and inspired by the European Aperitif tradition.

Design by

Pearlfisher (New York, NY)

Related links

Pearlfisher project page

Relevant quote
Æcorn Aperitifs expresses the art of nature through its botanical ingredients and brand design. Inspired by 17th century herbal remedies as well as lepidopterology (the study of moths and butterflies), Pearlfisher created a refined brand world in which Æcorn Aperitifs can develop.

“The identity crafts details of mimicry and mirroring much like the markings on a butterfly’s or moth’s wings,” said Hamish Campbell, Pearlfisher Creative Director. “In the logo, the ‘A’ and ‘N’ reflect one another in angle and character, while the ‘O’ is embellished with a subtle dip on its base, hinting at the silhouette of an acorn.” He continues, “The bottle label matches the dip of the ‘O’ and is abstractly designed like symmetrical wings.”

The spelling of the brand name Æcorn Aperitifs is influenced by the old English word for acorn. While the dipthong (Æ) pays homage to Carolus Linnæus, the father of botany. Pearlfisher performed extensive research on the aperitif space and leveraged these foundational elements to develop original cues for the category as a whole.

Pearlfisher provided text

Images (opinion after)
New Logo and Packaging for Æcorn Aperitifs by Pearlfisher
Wordmark.
New Logo and Packaging for Æcorn Aperitifs by Pearlfisher
Wordmark in 3D gold treatment.
New Logo and Packaging for Æcorn Aperitifs by Pearlfisher
Icon.
New Logo and Packaging for Æcorn Aperitifs by Pearlfisher
Notebook.
New Logo and Packaging for Æcorn Aperitifs by Pearlfisher
Bottle detail.
New Logo and Packaging for Æcorn Aperitifs by Pearlfisher
Packaging.
New Logo and Packaging for Æcorn Aperitifs by Pearlfisher
Illustrations.
New Logo and Packaging for Æcorn Aperitifs by Pearlfisher
New Logo and Packaging for Æcorn Aperitifs by Pearlfisher
New Logo and Packaging for Æcorn Aperitifs by Pearlfisher
Illustrations and packaging.
Opinion

While the wordmark is quite nice at first glance (and even at a second glance) I am a little confused why the “AE” ligature and the “N” are the only two letters where parts of it disappear. Shouldn’t “COR” also have thins so thin they disappear? I could see the argument that the letters thin out as the word spreads outward from the center so I’m okay with moving on. The little dip in the “O” is nice and plays off of the name, which is also nicely represented in the icon through an abstract acorn with an embedded “AE” ligature as well. The acorn theme is then put to the side for the highlight of the packaging, which are the beautiful moth/leaf illustrations that, yeah, they are just beautiful. (They, along with the logo, also tonally and thematically match the packaging of its sister brand, Seedlip.) I’m really not sure how acorns and moths relate but the packaging is so nice that it doesn’t matter.

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