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New Logo and Packaging for NibMor by Pearlfisher
 

before

after

Noted Apr. 23, 2014 by Armin

Industry / Consumer products Tags /

About

(Est. 2009) “NibMor is the result of matching two highly motivated and socially responsible ladies who have a passion for health and chocolate. This vibrant start-up is based in Long Island, NY. The Company’s chocolate is created using the most delicious organic, non-GMO, Fair Trade and gluten-free ingredients. NibMor (Nibble More) is a premium snack brand catering to the health-minded female consumer who doesn’t want to sacrifice pleasure. She indulges in NibMor and is left feeling that, ‘it’s good to give in.’”

Design by

Pearlfisher (New York, NY)

Related links

Pearlfisher project page

Relevant quote
Pearlfisher's redesign and repositioning for NibMor unifies the health benefits of dark chocolate with the personality behind the brand in a dynamic way, creating a whole new visual and verbal language for chocolate. A fluid word mark takes their existing identity from earnest to energetic and reflects the personal touch that NibMor impart into each bar of their chocolate. As portion control is particularly important to NibMor's food philosophy, Pearlfisher has used a hand as a primary design element that playfully cues the correct portion size for each product in the range. On the back of pack these hands evolve to evoke the personality and vibrancy behind the brand. The result is a new design that is modern, expressive and breaks the traditional category codes of chocolate to be both accessible and indulgent. Lastly, a new and vibrant color palette helps NibMor differentiate itself from competitor confectionary brands.

Pearlfisher press release

Images (opinion after)
New Logo and Packaging for NibMor by Pearlfisher
Sample of the old look.
New Logo and Packaging for NibMor by Pearlfisher
Logo detail on chocolate.
New Logo and Packaging for NibMor by Pearlfisher
New line-up of all flavors.
New Logo and Packaging for NibMor by Pearlfisher
Back of the bars with hands doing different things.
New Logo and Packaging for NibMor by Pearlfisher
New Logo and Packaging for NibMor by Pearlfisher
The range of packaging in mint flavor.
New Logo and Packaging for NibMor by Pearlfisher
New Logo and Packaging for NibMor by Pearlfisher
New Logo and Packaging for NibMor by Pearlfisher
Sexy photos of other flavors.
Opinion

The logo could have used a little more love; the "n" is huge, for example, and even when going for a fluid, chocolatey, goopy look the curves feel a little choppy. The packaging, though, is great. The color palette looks delicious, the illustrated hands add a nice human touch, and the little bits of ingredient photographs add an organic spark.

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