(Est. 2018) “Omura is a technology and design brand focused on the cannabis and wellness space, founded on the goal of perfecting the whole flower cannabis experience. The Omura system delivers a sustainable, sophisticated, and smoke-free experience for the purest method of cannabis consumption. Next-generation ‘heat not burn’ technology elevates the whole flower dosing experience, giving users a clean, safe, and convenient whole flower experience. With precision engineering, Omura is pioneering the evolution of cannabis through their proprietary vaporizer system that is now available in California and Arizona.”
Safari Sundays (New York, NY / Los Angeles, CA)
Safari Sundays positioned and named the brand for the precise way its highly evolved, next-gen heat-not-burn technology delivers the ‘Entourage Effect’ via cannabis cartridges that use and maintain the integrity of whole flower cannabis.
The nature of this highly evolved system and the unique collaboration between the Omura team of engineering, design and cannabis experts demanded an approach that could express the highly elevated story behind the brand.
Safari Sundays designed the brand to be anchored in the natural precision and power of the whole flower. From the pure essence of the brand icon and the rich sophistication of the core green to the elevated beauty of photography – everything is an exercise in presenting the pure, precise, and next-gen tech devised to harness the power of the whole flower.
Safari Sundays designed the device packaging to focus on the sleek beauty of the structure itself. The cartridge packaging required a more tiered, gradated color system to easily mark each species: Sativa, Indica, Hybrid and Hemp. A versatile, easy to update, detail sticker was then created to allow producers and growers to personally implement the strain name and precise levels of both THC and CBD contained within each cartridge. The result is a highly flexible system that can be updated and implemented state by state as the business grows and is easy for new to cannabis consumers and existing cannabis consumers.
Safari Sundays provided text
Images (opinion after)
Continuing Pot Day on Brand New today is this entry on the other end of the spectrum from The Flower Collective, with a much more high-end aspiration. The icon in the logo is also an abstract flower — I think… at this point when it comes to pot branding I’m having a hard time telling what’s what, especially since I’m not a consumer of it — and it looks pretty nice. It’s elegant and slightly luxurious. I like how the joints sort of blob out, which is the least technical term for whatever is happening there. The wordmark is quite nice as well, with its generous letter-spacing and slender-ish construction. The device looks like something out of a Black Mirror episode, which is a compliment. The icon looks right at home on it too. The packaging starts out good with the embossed icon and graded colors but the stickers stand out like a sore thumb. I understand they are meant to be customizable by providers that choose to use the device but it almost looks like those Surgeon General warnings on cigarette boxes. Overall, this definitely hits the mark of being high-end and a little more pretentious, which there is nothing wrong with… there is an audience for everything.