Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

New Logo for 2016 NHL All-Star Game by Fanbrandz



Noted Jun. 3, 2015 by Armin

Industry / Sports Tags /


“The 61st National Hockey League All-Star Game is an exhibition ice hockey game scheduled for January 31, 2016. The game is set to be held in Nashville, Tennessee, at Bridgestone Arena, home of the Nashville Predators. This will be Nashville’s first time hosting the NHL All-Star Game.”

Design by

Fanbrandz (Montclair, NJ)

Related links

Fanbrandz project page
NHL logo reveal announcement

Relevant quote
Music is ubiquitous and even inspired the Predators to incorporate a guitar pick in their secondary logo worn on their shoulders, which went on to inspire the overall shape of this All-Star identity. The cultural influence of music is inescapable and with that comes all of the trappings of musical performing; guitars, intricate mother of pearl inlays in the headstocks, cowboy style shirts and suit jackets with decorative embroidery. Every detail of the mark, from the guitar inlines down to the three-starred puck, was inspired by the rich culture and history of Nashville and its music scene.

Fanbrandz project page

Images (opinion after)
New Logo for 2016 NHL All-Star Game by Fanbrandz
Logo detail.
New Logo for 2016 NHL All-Star Game by Fanbrandz
Logo with type pattern.
New Logo for 2016 NHL All-Star Game by Fanbrandz
Type with type pattern.

This year's logo is shown not so much for an apples-to-apples comparison as each All-Star game has to represent the host city and host team but it helps to know what came before and it actually happens to show some continuity in structure and approach. The 2016 logo is unapologetically Nashvillicious, grabbing references from the music industry and country aesthetics. The logo is in the shape of a guitar pick, the lettering is straight out of a country album cover, and the puck has the state flag's three stars in it. It's exactly what you would expect it to be without being too garish. The typographic pattern is attractive and very Hatch-Show-Print-esque, which is not a bad thing to bring to the masses. The project page linked above has some cool process and field study images.

Your opinion…

On Logo


On Type Pattern



Share ›

Spotted Around the web

New Logo for Yext

New Logo for Yext
Spotted Jul. 15, 2019

Pinned Recent, Big Stories

Curated Dot dot dot