(Est. 2018) “The Australian Space Agency will transform and grow a globally respected Australian space industry that lifts the broader economy, inspires and improves the lives of Australians - underpinned by strong international and national engagement.”
At first glance, the logo appears as a satellite view of Australia. The dots alluding to the light created from human life and industry, which the Agency will support. But hidden within the dots are several significant Indigenous constellations that can be seen if we look up across Australian skies.
Images (opinion after)
In defense of the old logo, it looks like it was a placeholder in preparation for the agency’s launch (pun!) but, in all its Gotham-ness, it was a decent placeholder. The new logo is great, with the shape of Australia defined by the concentrations of light that we associate with looking at the Earth from above. But it’s even greater — conceptually — because the blobs of light in the map are actual constellations defined by Australia’s earliest inhabitants. No one will probably ever figure this on their own, but it’s a beautiful and thoughtful building block for the logo and makes for a good little story to tell and point out by those who know. I love the contradiction that the logo looks as if you are seeing it from above but it’s actually constructed from stars that you see from below. The wordmark is a little clunky, with an odd font choice and too tight letter-spacing — I do kind of admire the zero-fucks-given on taking a piece out of the “u” to keep the spacing tight.
Thanks to Kieran Bramich for the tip.