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New Logo for Banreservas
 

before

after

Noted Jul. 25, 2016 by Armin

Industry / Finance Tags /

About

(Est. 1941) Banco de Reservas de la República Dominicana (Banreservas) is owned by the government of the Dominican Republic and provides banking services. The bank grants loans, investment, deposits, financing, insurances, manages pension funds and health services, provides securities underwriting services, and sells and develops real estate projects. The bank was founded in 1941 and is based in Santo Domingo, Dominican Republic.

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Related links

Banreservas press release

Relevant quote
Banreservas presented Sunday its new image, which bet on an optimistic and hopeful future, from the redesign of its brand under the criteria of modernity, innovation, dynamism and freshness through which incorporates the concept "we are color in motion."

Banreservas press release

Images (opinion after)
New Logo for Banreservas
Logo detail.
New Logo for Banreservas
Monogram detail.
New Logo for Banreservas
Signage.
TV spot. Tagline translates literally to “Moved by Faith” but I think it’s meant to be more like “Moved by Hope”.
Opinion

In a battle for "Meh" supremacy both old and new logos reign supreme in different ways. The old one wins because of its extra large double-swoosh, although, technically, that takes it from "Meh" to "Blech". The new one is a commendable attempt to modernize the old logo and in its final form is the start of something with potential. Moving the swooshes to become the bottom part of the "B" is not a terrible idea but the execution falls way short — what they ended up with should have been Round 1 of at least 5. The wordmark is fine for a bank and the signage photo almost makes me like it. Overall, as constructive as this may be: Meh.

Thanks to Ángel Marte for the tip.

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