(Est. 2017) “BBC Stories is an exciting new sub-brand of the BBC News channel. It’s a ‘news plus’ service that delves deeper into news content, focusing on the people within them and behind them.”
Studio Output (London, UK) in collaboration with BBC Creative
Working with BBC Creative, we created an identity perfect for the video format BBC Stories is built around and the social channels it inhabits. The cursor device reflects the constantly active nature of the brand, coming to life in logo builds, mid-cards and closers that encourage viewers to share content.
The result is a light but distinctive brand that makes an emotional connection though the stories it promotes.
Images (opinion after)
Using a writing cursor in logos is not the most original of ideas but here it works in an interesting way by creating a sense of expectation and a feeling of suspended animation as the cursor is “stuck” midway from finishing writing “STORIES”. It feels like you are watching the story, literally, unfold. But maybe I’m waxing too poetic. I guess I just simply like the logo, in part because I really like Grilli Type’s Cinetype, which is used for “STORIES”. The shorthand version only works if you’ve seen the full logo, otherwise “BBC S” is kind of ambiguous.