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New Logo for Bemis by Chermayeff & Geismar & Haviv
 

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Noted Mar. 11, 2014 by Armin

Industry / Corporate Tags /

About

(Est. 1858) “Bemis Company, Inc. is a major supplier of packaging and pressure sensitive materials used by leading food, consumer products, healthcare, and other companies worldwide. Founded in 1858, Bemis is included in the S&P 500 index of stocks and reported 2013 net sales of $5.0 billion. Bemis has a strong technical base in polymer chemistry, film extrusion, coating and laminating, printing, and converting. Headquartered in Neenah, Wisconsin, Bemis employs approximately 19,000 individuals worldwide.”

Design by

Chermayeff & Geismar & Haviv (New York, NY)

Related links

Chermayeff & Geismar & Haviv project page
Bemis one-sheet guidelines

Relevant quote
The new trademark captures Bemis's essence as a material-science company, evoking an atomic model, flexible material, the idea of enclosure, and multiple units coming together.

Chermayeff & Geismar & Haviv project page

Images (opinion after)
New Logo for Bemis by Chermayeff & Geismar & Haviv
Logo detail.
Logo animation.
New Logo for Bemis by Chermayeff & Geismar & Haviv
Various materials/prototypes.
Opinion

I like the symbol quite a lot; old school corporate in the right way. The typography unfortunately is old school corporate in the wrong way, making it look so dated. Really enjoyed the logo animation.

Your opinion…

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