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New Logo for Cathay Pacific by Eight
 

before

after

Noted Oct. 27, 2014 by Armin

Industry / Aviation Tags /

About

(Est. 1946,) “The international flag carrier of Hong Kong, Cathay Pacific Airways operates 111 flights per week to Hong Kong and beyond, including over 22 destinations in Mainland China, from five cities in the USA and two in Canada: Chicago, Los Angeles, New York (JFK), Newark, San Francisco, Toronto and Vancouver.”

Design by

Eight (Wan Chai, Hong Kong)

Related links

Cathay Pacific microsite for the new look
Eight project page

Relevant quote
"Essentially we simplified the logo, and we set the brushwing free," says Iain Richardson, Creative Director at Eight. "In addition to making it more contemporary, the changes align with our overall approach to refining the Cathay Pacific brand — editing, simplifying and aligning the brand across all areas, around a well-defined design ethos."

Eight provided press release

Images (opinion after)
New Logo for Cathay Pacific by Eight
Logo detail.
New Logo for Cathay Pacific by Eight
Old and new icon comparison.
New Logo for Cathay Pacific by Eight
Old and new typography comparison.
New Logo for Cathay Pacific by Eight
3D logo.
New Logo for Cathay Pacific by Eight
Uniforms and pin.
New Logo for Cathay Pacific by Eight
Class color coding.
New Logo for Cathay Pacific by Eight
Lounge.
Opinion

It's hard to argue against this. As a straightforward evolution, it's exactly that. Nothing more, nothing less. An improved icon, improved typography, and dead-simple applications. It's memorable neither for being good nor bad and, sometimes, that's not the worst outcome one could hope for.

Thanks to Albert Forsell for the tip.

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