(Est. 1946,) “The international flag carrier of Hong Kong, Cathay Pacific Airways operates 111 flights per week to Hong Kong and beyond, including over 22 destinations in Mainland China, from five cities in the USA and two in Canada: Chicago, Los Angeles, New York (JFK), Newark, San Francisco, Toronto and Vancouver.”
Eight (Wan Chai, Hong Kong)
"Essentially we simplified the logo, and we set the brushwing free," says Iain Richardson, Creative Director at Eight. "In addition to making it more contemporary, the changes align with our overall approach to refining the Cathay Pacific brand — editing, simplifying and aligning the brand across all areas, around a well-defined design ethos."
Eight provided press release
Images (opinion after)
It's hard to argue against this. As a straightforward evolution, it's exactly that. Nothing more, nothing less. An improved icon, improved typography, and dead-simple applications. It's memorable neither for being good nor bad and, sometimes, that's not the worst outcome one could hope for.
Thanks to Albert Forsell for the tip.