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New Logo for Cedar Fair
 

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Noted May. 15, 2015 by Armin

Industry / Corporate Tags /

About

Cedar Fair is a publicly traded partnership headquartered in Sandusky, Ohio. The Company, which owns and operates eleven amusement parks, three outdoor water parks, one indoor water park and five hotels, is one of the largest regional amusement-resort operators in the world. Its parks are located in Ohio, California, North Carolina, South Carolina, Virginia, Pennsylvania, Minnesota, Missouri, Michigan, and Toronto, Ontario. Cedar Fair also operates Gilroy Gardens Family Theme Parkin California under a management contract. Cedar Fair’s flagship park, Cedar Point, has been consistently voted one of the ‘Best Amusement Parks in the World’ in a prestigious annual poll conducted by Amusement Today newspaper.”

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New Logo for Cedar Fair
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No information or additional information on this one but it's another one of those companies that I find fascinating. They own 15 amusement parks and 5 hotels so they are pretty big. Equally fascinating is that they have been subsisting with a pretty terrible logo that looks more like it's for a Renaissance fair than a world-class consortium of modern-day amusement parks. It almost had a world's fair look to it with the roller coaster but it was just too poorly executed. The new logo, well, it isn't any better either conceptually or visually but at least it's… new. Part of my extended fascination with these large, interesting companies is that they usually manage to keep putting bad logos out there. The mobius-like roller coaster graphic is an interesting approach and could have turned out pretty cool but the gradients and poor curves are first-round explorations at best and the stumpy legs holding the ride are seriously laughable. The typography is bland but okay and they do get bonus points for the stem of the "d" and the "i" matching and aligning with the thickness of the legs.

Thanks to Zane Reynolds for the tip.

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