This logo is to commemorate the City of Austin’s 175th birthday, which officially occurred on December 27, 2014.
GSD&M (Austin, TX)
If any city is deep in the heart of Texas, it's Austin. Geographically. Politically. Emotionally.
So we developed this word mark that intertwines the letters in Austin with the shape of the great state itself, merging the two together.
So even when the logo is just an inch wide, it conveys all that Austin is. And all that Austin can become.
Images (opinion after)
Maybe because I'm a local I like this. Or maybe it's because it's actually really good. With Austin being the capital of Texas, this works quite well and I really like how they've built the "T" into the state shape. My only complaint is that the state's corners are too rugged and corner-y in contrast to the rest of the graphics, which are smooth and curve-y. Ordering the t-shirt in 3, 2, 1…