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New Logo for City of Austin's 175th Anniversary by GSD&M


Noted Jan. 6, 2015 by Armin

Industry / Destinations Tags /


This logo is to commemorate the City of Austin’s 175th birthday, which officially occurred on December 27, 2014.

Design by

GSD&M (Austin, TX)

Related links

City of Austin announcement
T-shirt order form

Relevant quote
If any city is deep in the heart of Texas, it's Austin. Geographically. Politically. Emotionally.

So we developed this word mark that intertwines the letters in Austin with the shape of the great state itself, merging the two together.

So even when the logo is just an inch wide, it conveys all that Austin is. And all that Austin can become.

Provided text

Images (opinion after)
New Logo for City of Austin's 175th Anniversary by GSD&M
Logo detail.
New Logo for City of Austin's 175th Anniversary by GSD&M
T-shirt. All sales benefit the Austin Parks Foundation. Order yours!

Maybe because I'm a local I like this. Or maybe it's because it's actually really good. With Austin being the capital of Texas, this works quite well and I really like how they've built the "T" into the state shape. My only complaint is that the state's corners are too rugged and corner-y in contrast to the rest of the graphics, which are smooth and curve-y. Ordering the t-shirt in 3, 2, 1…

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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