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New Logo for Cricket Wireless by Interbrand
 

before

after

Noted Jun. 2, 2014 by Armin

Industry / Consumer products Tags /

About

Cricket Wireless also known as Cricket, was founded in 1999. As of 2011, Cricket has provided prepaid wireless services to approximately 4.6 million subscribers in the United States. On July 12, 2013, AT&T Inc. agreed to acquire Cricket’s parent company Leap Wireless International for $1.2 billion. The merger was approved by the Federal Communications Commission on March 13, 2014, and later that same day, Leap Wireless announced the completion of its acquisition by AT&T.” (Source: Wikipedia)

Design by

Interbrand (New York office)

Related links

Cricket Wireless press release

Images (opinion after)
New Logo for Cricket Wireless by Interbrand
Logo detail.
New Logo for Cricket Wireless by Interbrand
Logo detail, single color version, well resolved in the “k”.
New Logo for Cricket Wireless by Interbrand
New store.
New Logo for Cricket Wireless by Interbrand
New product boxes.

New images and videos:

New Logo for Cricket Wireless by Interbrand
Icons.
New Logo for Cricket Wireless by Interbrand
Illustration pattern.
New Logo for Cricket Wireless by Interbrand
Mobile app icon.
New Logo for Cricket Wireless by Interbrand
Icons.
New Logo for Cricket Wireless by Interbrand
Illustration pattern.
New Logo for Cricket Wireless by Interbrand
Mobile app icon.
Logo animation on phone start-up screen.
30-second spot.
Opinion

We have a lot of Cricket stores in Austin and the old logo always made it seem like a third-rate cell phone provider where you would buy a "burner" if you needed to have a conversation with a drug lord, or something. The old logo was really out of whack, with some really unfortunate typographic decisions in play. The new logo manages to maintain the "equity" of the strong diagonal line of the "k", through a rather nice and simple wordmark where the upwards diagonal of the "k" is highlighted in green. Nothing to get too excited about but definitely, a successful evolution.

Update: Design credit goes to Interbrand. A few images and videos have been added to the post.

Thanks to Bailey Yordnoff for the tip.

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