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New Logo for Doctor Who by LittleHawk



Noted Feb. 21, 2018 by Armin

Industry / Entertainment Tags /


(Est. 1963) “Doctor Who is a British science-fiction television programme produced by the BBC since 1963. The programme depicts the adventures of a Time Lord called “the Doctor”, an extraterrestrial being from the planet Gallifrey. The Doctor explores the universe in a time-travelling space ship called the TARDIS. Its exterior appears as a blue British police box, which was a common sight in Britain in 1963 when the series first aired. Accompanied by a number of companions, the Doctor combats a variety of foes, while working to save civilisations and help people in need. Twelve actors have headlined the series as the Doctor. The transition from one actor to another is written into the plot of the show with the concept of regeneration into a new incarnation - an idea introduced in 1966 to allow the show to continue after the departure of original lead William Hartnell who was becoming very ill at the time. The concept is that this is a Time Lord trait through which the character of the Doctor takes on a new body and personality to recover from a severe injury or anything that would otherwise kill a normal person. Each actor’s portrayal differs, but all represent stages in the life of the same character and form a single narrative. The time-travelling feature of the plot means that different incarnations of the Doctor occasionally meet. The Doctor is currently portrayed by Jodie Whittaker, who took on the role after Peter Capaldi’s exit in [2017]” (Wikipedia)

Design by

LittleHawk (London, UK)

Related links

BBC announcement

Images (opinion after)
New Logo for Doctor Who by LittleHawk
New Logo for Doctor Who by LittleHawk
Full render versions, before and after.
New Logo for Doctor Who by LittleHawk
New Logo for Doctor Who by LittleHawk
Promo image.
New Logo for Doctor Who by LittleHawk
Shorthand logo.
Logo animation.

[Update 2/28/18: Post updated with high-resolution images]


Even though this may lose me some fans, I will admit that I have never watched an episode of Doctor Who — I know about it, certainly, but on a scale from zero to Whovian I don’t even rank. Nonetheless, this is the first time I’m excited about a Doctor Who logo… maybe in part because the next Doctor is the first woman incarnation or maybe because the past two or three logos were kind of meh. There is a very nice elegance to this new logo with the thin typography and I really like the tension created by the line going across the wordmark. I wonder if the serifs should have been tapered into wisps to match the notches created by the line and make it all a little more cohesive. The animation is bad-ass.

Thanks to Nicolas for the tip.

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