“Dubai’s Department of Tourism & Commerce Marketing (DTCM)’s mission is “to position Dubai as the leading tourism destination and commercial hub in the world.” DTCM is the principal authority for the planning, supervision and development of the tourism sector in the emirate. As part of its marketing role, the DTCM plans and implements an integrated programme of international promotions and publicity activities. This programme includes exhibition participation, marketing visits, presentations and road shows, familiarization and assisted visits, advertising brochure production and distribution, media relations and enquiry information services.”
"The new logo features the word 'Dubai' written in both Arabic and Roman alphabets, representing the fact that the city is a fusion of cultures and nationalities — a result of the historic and present day approach of being outward looking and open to ideas from across the globe," Dubai Corporation for Tourism and Commerce Marketing Issam Kazim said.
Images (opinion after)
This is actually quite clever and relatively well done. It's unfortunate they felt the need to drench it in gradients since it does work without them (see t-shirt photo below). If they had given this iteration to a type designer or letterer some of the stencil details could have been better solved and letters refined. But in essence, it's a great way to have a double-language logo in a single mark.
Thanks to Alex at Bang for the tip.