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New Logo for Eurovision Song Contest by Storytegic



Noted Aug. 5, 2014 by Armin

Industry / Entertainment Tags /


“The Eurovision Song Contest […] is an annual song competition held among the member countries of the European Broadcasting Union (EBU) since 1956. Each member country submits a song to be performed on live television and radio and then casts votes for the other countries’ songs to determine the most popular song in the competition. The contest has been broadcast every year since its inauguration in 1956 and is one of the longest-running television programmes in the world. It is also one of the most watched non-sporting events in the world, with audience figures having been quoted in recent years as anything between 100 million and 600 million internationally.” (Wikipedia)

Design by

Storytegic (Amsterdam)

Related links

Eurovision press release
Eurovision blog post

Relevant quote
When we started this process, we conducted extensive research into the current logo, to highlight its strengths and weaknesses. It was clear to us at a very early stage that this was going to be an evolution, not a revolution, representing the evolution the contest has seen over the past decade. The heart, the combination between the friendly handwritten 'Eurovision' word mark and a more contemporary sub-title — they had to stay. They reflect the 'modern classic' the Eurovision Song Contest essentially is. Also, the logo had some challenges; it's grungy edges, odd details and loss of detail when shown in small dimensions, particularly the city and year designation.

Every character of the handwritten word mark was carefully crafted from scratch. The more smooth lines make this logo much more pleasant to look at on HD television, but also in print. For the underscores we chose the Gotham font, which has a strong, timeless look and provides a subtle reference to the EBU's corporate identity. The heart, as symbol of bringing people together, was given particular attention. By popping out the right side of the heart, it leaves a stronger impression, also as iconic stand-alone element.

Eurovision press release

Images (opinion after)
New Logo for Eurovision Song Contest by Storytegic
Comparison of old and new logos. Animated.
New Logo for Eurovision Song Contest by Storytegic
Logo detail.
New Logo for Eurovision Song Contest by Storytegic
Understanding Eurovision. (Image source: Design Tagebuch).
New Logo for Eurovision Song Contest by Storytegic
Some color options.
New Logo for Eurovision Song Contest by Storytegic
Different flags in the heart. (Image source: Design Tagebuch).

I had no idea this, Eurovision Song Contest, was a thing. I got over 12 tips about it, which is more than usual for any given redesign. With the basis being that the logo had to remain true to its original look and feel, the redesign is undeniably successful. It's a cleaner, smoother logo with a much better smaller reproduction. It's still not something to sing your heart out about but props for better execution.

Thanks to Harry Hook for the tip.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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