Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

New Logo for GoDaddy



Noted Jun. 21, 2018 by Armin

Industry / Web Service Tags /


(Est. 1997) “GoDaddy Inc. is an American publicly traded Internet domain registrar and web hosting company. As of May 2017, GoDaddy has approximately 17 million customers and over 6,000 employees worldwide. The company is known for its advertising on TV and in the newspapers. GoDaddy was founded in 1997 by Baltimore, Maryland, entrepreneur Bob Parsons. Prior to GoDaddy, Parsons sold his financial software services company, Parsons Technology, to Intuit for $65 million in 1994. Parsons came out of his retirement in 1997 to launch Jomax Technologies, which later became GoDaddy Group Inc.” (Wikipedia)

Design by


Related links


Images (opinion after)
New Logo for GoDaddy
New TV spot featuring car racer Danica Patrick.

Without much fanfare the GoDaddy “guy” icon seems to be getting demoted. It still appears as the favicon on their website but it’s not the social media avatar anymore. The guy icon has been around since the company’s inception, a long 20 years. The guy was designed by the designer GoDaddy hired at the time and the designer’s daughter: “One night [Connie] and her little daughter were playing on her computer and drawing various images. She thought that one of the creations they drew that night was fun so she sent it to us.” Such an innocent beginning for a logo that would then appear on bro-tastic commercials. Obviously, the icon wasn’t good but it was so bad and represented the douchey vibe of GoDaddy so well that it was good. Clearly, GoDaddy is looking to put its raunchy past in the past not just by dropping the icon but also going with a non-sexually-charged ad. Anyway, the new wordmark is a tiny bit different from the old one, with squared-off counterspaces in the round characters which makes it a tiny bit more interesting and customized as they were using A2-TYPE’s Boing out of the box. I hadn’t visited GoDaddy’s website in a while — I did originally buy underconsideration.com there — but it looks more mature and relatively sophisticated yet with a playful look, so it seems this is going in the right direction.

Thanks to Justin Philip for the tip.

Your opinion…

On Loss of Guy


On Wordmark

See what else happened on Brand New each year since publication began in 2006


Logo Before & After
Logo detail

Share ›

Spotted Around the web

New Logo for Autism Speaks

New Logo for Autism Speaks
Spotted Feb. 13, 2020

Pinned Recent, Big Stories