Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo for IGT by Landor
 

before

after

Noted Sep. 26, 2013 by Armin

Industry / Corporate Tags /

About

(Est. 1981) “International Game Technology (IGT) is a global leader in casino gaming entertainment and continues to transform the industry by translating casino player experiences to social, mobile and interactive environments for markets around the world.”

Design by

Landor

Related links

Landor press release
IGT "Our Brand" page

Relevant quote
IGT's bold new brand is based on attributes such as courageous, reliable, collaborative, ingenious, and pioneering.

Landor press release

Images (opinion after)
New Logo for IGT by Landor
Logo detail.
New Logo for IGT by Landor
Logo with flashy background.
“What is Blue?” brand video. So cheesy it might turn you lactose intolerant.
New Logo for IGT by Landor
Booth at the Global Gaming Expo 2013. More images here.
Opinion

Despite the sense that this logo could be for any techie company, it's a nice, simple wordmark with just enough customization and personality to make it effective. The old one was so old-school-casino that there was no sense in keeping it around.

Thanks to Dinesh Prem for the tip.

Your opinion…

On Execution


Total

Comments


Share ›

Spotted Around the web


Pinned Recent, Big Stories


Curated Dot dot dot