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New Logo for Kansas City, MO, by Single Wing


Noted Oct. 15, 2013 by Armin

Industry / Government Tags /


This is the logo for the government of Kansas City, Missouri. “Kansas City, often referred to by its initials, K.C., is the largest city in the U.S. state of Missouri and is the predominant city of a metropolitan area of more than two million people spanning the Missouri-Kansas border. […] Kansas City was founded in 1838 as the Town of Kansas at the confluence of the Missouri and Kansas rivers and was incorporated in its present form in 1853. Situated opposite Kansas City, Kansas, the city was the location of several battles during the Civil War, including the Battle of Westport. The city is well known for its contributions to the musical styles of jazz and blues as well as to cuisine, notably Kansas City-style barbecue. In March 2012, downtown Kansas City was selected as one of America’s best downtowns by Forbes magazine for its rich culture in arts, numerous fountains, upscale shopping and various local cuisine — most notably barbecue.” (Source: Wikipedia).

Design by

Single Wing (Kansas City, MO)

Related links

News story from KCUR

Relevant quote
"It will seem very familiar to people. And I think that's really important," says Danny Rotert, the city's communications director. "What we didn't want to do is to create a new brand for the city that people would have to scratch their head and wonder what it was."

Rotert says they're calling the brand a "linked K and C," with a nod to the logo of the Kansas City Monarchs, considered one of the best-known and most successful Negro Leagues baseball teams.

News story from KCUR

Images (opinion after)
New Logo for Kansas City, MO, by Single Wing
Logo detail.
Logo launch and explanation video.
New Logo for Kansas City, MO, by Single Wing
Logo on background.
New Logo for Kansas City, MO, by Single Wing
Logo, again, on background featuring a halo.
New Logo for Kansas City, MO, by Single Wing
Cake! (Source).

As a monogram it's nice. As a piece of original design it isn't too exciting. You do have to give them props for the idea that, as they explain in the video, if you can associate the NY Yankees logo with New York why not the KC Monarchs logo with Kansas City. In the few applications they have the logo looks quite terrible. Hopefully the open source approach to it actually leads to some better uses.

Thanks to Clifton Alexander for the tip.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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