Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

New Logo for Microsoft Edge



Noted Nov. 6, 2019 by Armin

Industry / Software Tags /


(Est. 2015) “Microsoft Edge is a web browser developed by Microsoft. It was first released for Windows 10 and Xbox One in 2015, then for Android and iOS in 2017, and macOS in 2019. The market share for Edge remains low, with IE following in this trend. However, combining the market share of Edge and IE, Microsoft’s browsers are third place in PC browser market share, Chrome being first and Firefox second. Edge has no presence in the mobile phone browser market, and while a version of IE called Internet Explorer Mobile existed, it was only released on Windows 8 and Windows Phone. On Microsoft consoles, Edge replaced IE as the dominant browser a few months after its release in 2015. Market share varies by region. On some days of the week, Edge takes second place with a 10.02% share in the US on PC, whereas for the full month it has an 8.61% share, ranking third after Firefox.” (Wikipedia)

Design by


Related links

Microsoft blog post
2015 Brand New Noted post

Relevant quote
Today, we also introduced a new Microsoft Edge logo that is designed to capture the waves of innovation that we plan to bring to you.

Microsoft blog post

Images (opinion after)
Before-to-after animation.
New Logo for Microsoft Edge
Same but on white.
New Logo for Microsoft Edge
Beta app icon. This is the sharpest resolution I could find — I had to install Edge on my computer (the things I do for y’all!) and dig for the icon file in there — but unfortunately the bottom is blocked.

Sorry about the lower quality of the new logo images… normally I would wait a little until better images become available but too many tips received on this one to wait. Anyway… the old logo served as a bridge between Internet Explorer and Edge, keeping the recognizable orbit-“e” but in a more concise version. The idea was good but the execution was rather awkward with a very imbalanced monogram. The new logo now moves past the orbit and introduces the idea of a wave into an “e” which, in principle, is not a bad idea — a little trite but not bad — but unfortunately the execution turned out quite generic in the end and I think if they had hired a digital illustrator — imagine if Alex Trochut had been given this — this could have at least been visually exciting. Like, the evolution animation is more exciting than evolution itself and somehow the cool dimension and layering that happens there never made it to the icon. Overall, I guess this has a bland Microsoftness to it that’s to be expected.

Thanks to Andrew Pons for the tip.

Your opinion…

On Logo

See what else happened on Brand New each year since publication began in 2006


Logo Before & After
Logo detail

Share ›

Spotted Around the web

New Logo for Front

New Logo for Front
Spotted Jul. 30, 2020

Pinned Recent, Big Stories



Posted Jun. 6, 2013