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New Logo for Mint by Landor



Noted Dec. 17, 2014 by Armin

Industry / Finance Tags /


(Est. 2006) “Mint.com is a free web-based personal financial management service for the US and Canada created by Aaron Patzer. Mint originally provided account aggregation through a deal with Yodlee, but has since moved to using Intuit for connecting to accounts. Mint’s primary service allows users to track bank, credit card, investment, and loan transactions and balances through a single user interface as well as make budgets and goals. In 2009, it was acquired by Intuit, the makers of Quicken and TurboTax. Mint.com can connect with more than 16,000 US and Canadian financial institutions and supports more than 17 million individual financial accounts. As of November 2013, Mint.com claimed to have more than 10 million users.” (Wikipedia)

Design by


Related links

MintLife blog post
Intuit press release
Landor press release
Landor project page

Relevant quote
In redesigning the logo, we wanted to maintain a connection to our current self, but evolve it in a way that better communicates our vision of helping you do more with your money. We have also redesigned the entire Mint visual experience to improve user engagement with the brand and reflect a company-wide shift from helping you simply track and watch your finances to take action with your money in a smart way.

MintLife blog post

Images (opinion after)
New Logo for Mint by Landor
Logo detail.
Logo animation.
New Logo for Mint by Landor
Facebook promo.
New Logo for Mint by Landor
New user interface.

Given the amount of tips I received about this, I am guessing there is a lot of graphic designers using Mint to manage their finances. Anything would be an improvement over the old logo with its dollar-sign leaves and horrible typography. The new abstract mint leaf is pretty nice and the typography — in Circular! Minus a tittle — is pretty nice too. Even the Intuit logo inclusion is as well managed as possible. Overall, "pretty nice" sums it up. Not too bad not too good.

Thanks to Jonathan Combs for the tip.

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