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New Logo for Montreal Gazette by Winkreative



Noted Oct. 30, 2014 by Armin

Industry / Publishing Tags /


(Est. 1778) “The Montreal Gazette, formerly titled The Gazette, is the only English-language daily newspaper published in Montreal, Quebec, Canada, with three other daily English newspapers all having shut down at different times during the second half of the 20th century.” It is owned by Postmedia Network Canada Corporation. (Wikipedia)

Design by

Project lead: In-house designer Gayle Grin
Newspaper design "input": Garcia Media
Logo: Winkreative

Related links

Montreal Gazette news story

Relevant quote
Our print edition was redesigned by Postmedia design consultant (and Gazette alumna) Gayle Grin, with input from Mario Garcia, the world’s pre-eminent newspaper designer. The London-based design powerhouse Winkreative designed the stylish new blue logo, which represents the St. Lawrence River and the island of Montreal. And the news is delivered via new headline and article typefaces.

Montreal Gazette news story

Images (opinion after)
New Logo for Montreal Gazette by Winkreative
New Logo for Montreal Gazette by Winkreative
Comparison of old and new front pages. Bottom photo from Fagstein.

We can all agree that there is enough blackletter newspaper logos in the world that if one of them goes out of print the world won't end. (This was a particularly nice blackletter logo, with a lovely "a".) But to kill it in exchange for something this insipid is worth getting upset about. The "river" shape is unattractive and the typography is antiquated (in the wrong way). The newspaper now looks cheap too, overall, with the heavy sans serif headlines and overuse of boxes. Just… not a good day to be a newspaper. Judging from the quote above, the Gazette might have been too starstruck by the pre-eminence and powerhouse-ness of its consultants to notice the sub-par product they got.

Thanks to José Héctor Gálvez for the tip.

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