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New Logo for Mural Arts Philadelphia by J2 Design
 

before

after

Noted Sep. 27, 2016 by Armin

Industry / Culture Tags /

About

(Est. 1984) “The Mural Arts Philadelphia (Mural Arts) is the nation’s largest public art program, dedicated to the belief that art ignites change. For 30 years, Mural Arts has united artists and communities through a collaborative process, rooted in the traditions of mural-making, to create art that transforms public spaces and individual lives. Mural Arts engages communities in 50-100 public art projects each year, and maintains its growing collection through a restoration initiative. Core Mural Arts programs such as Art Education, Restorative Justice, and Porch Light yield unique, project-based learning opportunities for thousands of youth and adults. Each year, 12,000 residents and visitors tour Mural Arts’ outdoor art gallery, which has become part of the city’s civic landscape and a source of pride and inspiration, earning Philadelphia international recognition as the ‘City of Murals.’”

Design by

J2 Design (Philadelphia, PA)

Related links

Mural Arts Philadelphia news page

Images (opinion after)
New Logo for Mural Arts Philadelphia by J2 Design
Logo.
Logo variations, MTV-style.
Opinion

The old logo was probably done as a necessity without too much thought going into it… like, "Well, we have this program so I guess it needs a logo" and then they made it look like an old version of the MoMA logo. The new logo I love, love, love. And y'all know I rarely love something three times. There is something so simple, effective, and energetic about the vectorized graffiti stroke "M" that makes it instantly evocative. I love that it can be rotated 180 degrees and it reads the exact same way. It has the right angle, the right spacing, the right abstraction… just, very right. In this case, the use of Lineto Circular is spot on in that perfectly balances the boldness and graphic-ness of the monogram. I can even get on board with the MTVization of the logo as it's meant to be inclusive of all types of mural art and artists… AND it retains its readability and recognizability in most instances. I'm not sure if everyone here will share my sentiments but that's fine; if we all survived me liking Dell, this is nothing.

Thanks to Kathleen Carr for the tip.

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