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New Logo for National Arts Centre by Scott Thornley + Company
 

before

after

Noted Feb. 28, 2014 by Armin

Industry / Culture Tags /

About

(Est. 1969) “The National Arts Centre collaborates with artists and arts organizations across Canada to help create a national stage for the performing arts, and acts as a catalyst for performance, creation and learning across the country. A home for Canada’s most creative artists, the NAC strives to be artistically adventurous in each of its programming streams - the NAC Orchestra, English Theatre, French Theatre and Dance, as well as the Scene festivals and NAC Presents, which showcase established and emerging Canadian artists. The organization is at the forefront of youth and educational activities, offering artist training, programs for children and youth, and resources for teachers in communities across Canada. The NAC is also a pioneer in new media, using technology to teach students and young artists around the globe, by creating top-rated podcasts, and providing a wide range of NAC Orchestra concerts on demand. The NAC is the only bilingual, multidisciplinary performing arts centre in Canada, and one of the largest in the world.

Design by

Scott Thornley + Company (Toronto, Canada)

Related links

National Arts Centre press release
Scott Thornley + Company project page

Images (opinion after)
New Logo for National Arts Centre by Scott Thornley + Company
Logo explanation.
New Logo for National Arts Centre by Scott Thornley + Company
The “sketch” for the logo. In quotes because this is a very conveniently arranged and well explained sketch in a single napkin.
New Logo for National Arts Centre by Scott Thornley + Company
Logo detail.
New Logo for National Arts Centre by Scott Thornley + Company
Logo-as-window.
New Logo for National Arts Centre by Scott Thornley + Company
Banners.
New Logo for National Arts Centre by Scott Thornley + Company
Before and after signage.
Opinion

The old logo was kind of bad-ass; perhaps a little OmniCorp-esque for a cultural organization but it was a really nice icon. The new one is, unfortunately, quite trite. A spotlight. Woo-yawn-hoo. The resulting icon is just not very pleasant and using it as a window doesn't win it any points with me. Lastly, the typography is messy and overly tight. Just an overall poor job.

Your opinion…

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