Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo for National Gallery Singapore
 

before

after

Noted Apr. 14, 2014 by Armin

Industry / Culture Tags /

About

National Gallery Singapore is a planned art gallery to be located in the Downtown Core of Singapore. It will incorporate two national monuments, the Old Supreme Court Building and City Hall, and is scheduled for its official launch in 2015. The Gallery aims to provide an understanding and appreciation of art and culture through a variety of media, focusing on Singapore’s culture and heritage and its relationship with the cultures of the Southeast Asian region, in Asia, and the world.” (Source: Wikipedia)

Design by

Asylum (Singapore)

Related links

National Gallery Singapore identity page
studioMilou project page (architects)Asylum newsletter explaining the identity

Relevant quote
An abstract rep­res­ent­a­tion of the two iconic build­ings hous­ing the National Gal­lery, the logo com­prises two rect­an­gu­lar blocks which can be inter­preted in every ima­gin­able way — two build­ing blocks, two dia­logue boxes, two plat­forms; two plinths or simply two spaces for visual arts. The reduc­tion to basic geo­met­ric forms ref­er­ences the move­ment towards abstrac­tion in the early 20th cen­tury, of which the Bauhaus move­ment was a prom­in­ent example. This form of geo­met­ric abstrac­tion was also sig­ni­fic­ant within the devel­op­ment of mod­ern art, which is the focus of the National Gallery.

The col­our palette is in char­coal grey or red, time­less and solid col­ours reflect­ing strength and stead­fast­ness, rep­res­ent­ing the vis­ion of the Gal­lery to become a visual arts insti­tu­tion that inspires and engages our people and our neigh­bours, cre­at­ing a dia­logue between the art of Singa­pore, South­east Asia and the world.

National Gallery Singapore identity page

Images (opinion after)
New logo introduction.
New Logo for National Gallery Singapore
People making fun of the logo.
Opinion

This is far too minimal and abstract ending up in the uninteresting valley. I enjoy supporting minimalism and economy of style and form but at least there has to be some substance. There is nothing here that sets this national gallery apart from a local gallery anywhere in the world.

Your opinion…

See what else happened on Brand New each year since publication began in 2006

Comments


Share ›

Spotted Around the web

New Logo for Front

New Logo for Front
 
Spotted Jul. 30, 2020

Pinned Recent, Big Stories


Curated YIELD TO MERGERS

Transdev

Transdev
 
Posted Jun. 6, 2013