“National Gallery Singapore is a planned art gallery to be located in the Downtown Core of Singapore. It will incorporate two national monuments, the Old Supreme Court Building and City Hall, and is scheduled for its official launch in 2015. The Gallery aims to provide an understanding and appreciation of art and culture through a variety of media, focusing on Singapore’s culture and heritage and its relationship with the cultures of the Southeast Asian region, in Asia, and the world.” (Source: Wikipedia)
An abstract representation of the two iconic buildings housing the National Gallery, the logo comprises two rectangular blocks which can be interpreted in every imaginable way — two building blocks, two dialogue boxes, two platforms; two plinths or simply two spaces for visual arts. The reduction to basic geometric forms references the movement towards abstraction in the early 20th century, of which the Bauhaus movement was a prominent example. This form of geometric abstraction was also significant within the development of modern art, which is the focus of the National Gallery.
The colour palette is in charcoal grey or red, timeless and solid colours reflecting strength and steadfastness, representing the vision of the Gallery to become a visual arts institution that inspires and engages our people and our neighbours, creating a dialogue between the art of Singapore, Southeast Asia and the world.
Images (opinion after)
This is far too minimal and abstract ending up in the uninteresting valley. I enjoy supporting minimalism and economy of style and form but at least there has to be some substance. There is nothing here that sets this national gallery apart from a local gallery anywhere in the world.