Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

New Logo for Netflix



Noted Apr. 22, 2014 by Armin

Industry / Entertainment Tags /


(Est. 1997) “Netflix is the world’s leading Internet television network with over 44 million members in more than 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series. For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.”

Design by

Moving Brands

Related links

Orange is the New Black season 2 trailer where the new logo can be seen
Moving Brands project page

Images (opinion after)
New Logo for Netflix
Logo detail from YouTube trailer, so not the sharpest.
Orange is the New Black season 2 trailer.

The new logo is available exclusively on the Orange is the New Black season 2 trailer and nowhere else on any of Netflix's digital domain. This either indicates a shitty rollout strategy or a genius rollout strategy, forcing anyone who wants to see the new logo to watch the trailer for their excellent original series. On to the logo: Even blurry it's so much better than the previous one. It has a cleaner look without the stroke and shadow and the less generous letter-spacing makes it feel more like a cohesive unit. The previous logo had reached ubiquitous status so a lot of people will have plenty of allegiance to it.

Thanks to Adrian Pawliszko for the tip.

Your opinion…

On Execution



Share ›

Spotted Around the web

New Name and Logo for Rest

New Name and Logo for Rest
Spotted Apr. 24, 2018

Pinned Recent, Big Stories

Curated I-Want-To-Go-To-There Brands

Peru’s New Brand

Peru's New Brand
Posted Mar. 15, 2011

Where the Cold Wind Blows

Where the Cold Wind Blows
Posted Sep. 29, 2010