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New Logo for Octagon by Futurebrand



Noted Sep. 30, 2016 by Armin

Industry / Corporate Tags /


(Est. 1983) “Octagon is the world’s largest sponsorship consulting practice and a pioneer and leader in athlete and personality representation and management. With more than 800 employees globally, Octagon manages/influences billions in worldwide sponsorship rights fees and activation. We work with hundreds of blue-chip corporate clients, more than 800 Athletes & Personalities clients, and manage more than 13,000 events per year. Leading stakeholders in the sports and entertainment world continue to look to Octagon to provide leadership in understanding fans’ passions and how these insights can build more effective, efficient and measurable marketing programs.”

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New Logo for Octagon by Futurebrand
New Logo for Octagon by Futurebrand
Logo color variations.
Logo animation.
New Logo for Octagon by Futurebrand
Custom typeface.
New Logo for Octagon by Futurebrand
Graphic elements.
New Logo for Octagon by Futurebrand
Business cards.
New Logo for Octagon by Futurebrand

The old logo was pretty good; nicely typeset in an elegant serif and an "8" standing in for the "g", doubling down on the "octa" name. If there was any problem with it was perhaps that it didn't scream "SPORTS!", which the new one does in a more testosterone-esque way but without going overboard. The custom wordmark has some lovely details, like "t", "a", and, of course, the "go" ligature. I'm not completely convinced by the lower-right angle of the "o" but it's a minor complaint in an otherwise distinct and unique logo that hints at the core interest of the company but without it feeling like an ESPN sports segment.

Thanks to Tyler Hughes for the tip.

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