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New Logo for Pinterest



Noted Aug. 16, 2017 by Armin

Industry / Web Service Tags /


(Est. 2010) “Pinterest is the world’s catalog of ideas. Our mission is to help people discover the things they love, and inspire them to go do those things in their daily lives. Ben Silbermann, Evan Sharp and Paul Sciarra co-founded Pinterest back in March 2010. Since then, we’ve helped millions of people around the world find recipes, parenting hacks, style inspiration and other ideas to try.”

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New Logo for Pinterest

Without any fanfare or farewell, Pinterest has dropped its script wordmark in favor of a slightly modified — round tittle instead of square, tweaked “s” to pair better with the “e” — Neue Haas Grotesk in its Black weight. The pin-“P” badge remains and serves as the main identifier for Pinterest. While I never quite liked the old script — I didn’t dislike or hate it either — it always felt like the right manifestation of the Pinterest brand… kinda quirky, kinda homespun, kinda designy. The new wordmark feels way out of place. It’s like a 1960s corporate identity got dropped like a hammer next to this friendly “P” mark and the two look like a hippie and a business executive in line at the grocery store, brought together by circumstance more than mutual agreement. My guess is that this is an effort to position Pinterest as a viable alternative or complement to Twitter/Facebook/Instagram for corporations to use as a platform instead of it just being a mood board for teenagers to redecorate their room. To this day, for example, it still baffles me that we have triple the followers than Coca-Cola on Pinterest and we don’t even have a moodboard to redecorate our room. This wordmark redesign helps Pinterest look more business-minded while keeping a little bit of artsiness in its badge.

Thanks to Eder Saos for the tip.

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